Google has now hired a veteran engineer Manu Gulati from Apple who played an indispensable role in developing the Cupertino giant’s current lineup of SoCs. It’s no longer a mystery that Google has been eyeing to develop chips in-house, instead of sourcing it from Qualcomm. Google, in fact, aims to differentiate its Pixel range of smartphones by powering it using its own silicon.
Google has been pretty quiet regarding the development. Apple too has come with an official statement regarding the move. Manu Gulati had been spearheading Apple chip developments ever since he joined the company back in 2008. He played a critical role in developing Apple A4 chip that powered the iPad back in 2010. After that, most Apple devices starting from iPhones to smart speakers has gone on to be powered by the company’s A-series chips. So far, Gulati has been credited as an inventor on 15 chip related patents filed by Apple.
With Manu Gulati as its Lead SoC Architect, Google aims to develop its own repertoire of chips. The main plan is to launch its upcoming Pixel range of smartphones with these chips. Google may, however, go on to make use of these chips in its upcoming tablets.
Google used a Qualcomm Snapdragon 821 chip for its debut Pixel range of smartphone. While Snapdragon 821 was indeed a gem of a chip, but Google found it tough to compete with other manufacturers using the same chip. Unlike Nexus, the new Pixel smartphones are priced much higher than its competition. Thus using a totally different chip will be segregating the Pixel range from other flagship Android smartphones. Further, Google would be able to justify its premium price tag, by offering a combination of exclusive hardware and software. Honestly, that’s the only way Google Pixel would be able to fight it out with an iPhonish price tag. It’s however worth noting that the upcoming Google Pixel 2 won’t be using an in-house chip.