It had been rumored for a while and now we have it from sources that can be called very familiar with proceedings – Apple has begun the production of the iPhone SE in India last month. Details of this and other information too have emerged from the meeting of the Indian Prime Minister Narendra Modi with Apple CEO Tim Cook at the CEO Summit in Washington, during the trip of the Indian Prime Minister to the United States. The iPhone SE editions that are assembled in India will sport the words “Designed by Apple in California. Assembled in India.” No, we do not know what impact this will have on the pricing of the device (if any) and whether the company plans to assemble other devices in India as well, but it certainly marks a landmark in the Apple-India relationship which has undergone a sea change of late.
The move just serves to highlight the increased importance which the Cupertino company has been giving to the Indian market in recent years, a marked contrast from a few years ago, when India was not seen as a prime market for Apple devices, which were perceived as being too expensive and elite.
Fast forward to today, there are approximately 7,40,000 app economy jobs in India attributable to iOS. Indian app developers have also created almost 1,00,000 apps for the iTunes App Store, growing by 57 percent in 2016. Incidentally, Apple had also launched an App Accelerator in Bengaluru, and as per people familiar with the matter, has now trained thousands of iOS developers. What’s more, in the next six months, Apple is looking to run its business in India on 100 percent renewable energy.
That WOULD indicate a definite amount of seriousness about matters and markets Indian, wouldn’t it? The cynics may waggle their eyebrows and call all this eyewash and PR, but they are having an increasingly difficult case to defend. Whether you wish to attribute it to the growth of Android in other markets, or the saturation of its traditional strongholds is another matter. What cannot be denied that India is now firmly on Apple’s map. And that can only be good news for Indian consumers.