As per a recent report, Amazon is coming up with its own messaging service called “Anytime.” The company is apparently running surveys amongst its customers in order to ascertain the most sought after features. At this juncture, it’s not clear on how the final product will shape up, but it’s most likely that we will see a major integration with Amazon’s other offerings including Alexa.
Furthermore, the report also details Anytime as “an all-in-one feature rich service that could also rival social networks,” needless to say the focus will still be on the messaging, voice and video, group chats and stickers as well. As I said earlier, Amazon will perhaps come up with a bot that will let you order groceries and other stuff from their online stores. Moreover, users will also be able to call up businesses, make reservations. If the survey questions are to be believed the ‘Anytime’ will work across all the platforms including desktop and mobile.
The report also talked about a music option that would let users listen to music on the app. All of these features will expectedly integrate with the new calling and messaging options on the Alexa assistant and tag along with the other capabilities that come with the Alexa app. That being said, Amazon is yet to go official on this one, and the final product might be pretty different from the survey speculations.
Amazon has had great success with the Alexa assistants, and the company is bullish on creating a tight knit ecosystem that will let users access Amazons primary e-commerce services in intuitive ways. Amazon is also pushing its Alexa digital assistants on smartphones, and the HTC U11 was the latest one to get the Alexa. It’s important that Amazon’s Anytime app is not an overkill and retains the focus on the essentials. It would be interesting to see how Amazon will be able to take on the incumbent messaging apps including WhatsApp, Snapchat, and Messenger.