In the ever growing market of messaging, Paytm seems to be latest one to be looking for a share. A new report by the Wall Street Journal reveals the digital wallet service will be soon adding a messaging feature to its smartphone app. The update and an official launch are expected to happen within the next two weeks.
Paytm itself currently sustains roughly 225 Million active users on its payment platform, a number which has grown exponentially in the last couple of months. The chatting bit, as you’d expect, will allow you to talk to your friends and share media such as images, videos. Of course, Paytm knows it can’t just introduce another messaging platform in a world where WhatsApp still holds an enormous lead.
According to the report, the company will be integrating its widely-used digital payment solution letting you to possibly, transfer money, book tickets without leaving your ongoing chats. In addition to that, Paytm will let businesses connect with users directly for purposes such as offers, order updates and more. While not mentioned in this report, it’s quite probable that Paytm will add support for automated bots which users can talk to, something which Facebook’s Messenger is particularly renowned for. It’s also unknown whether there will be a dedicated app or Paytm will just redesign its main one.
Paytm isn’t, though, the first company to get on the payment+messaging bandwagon. Hike, not long ago, rolled out an update which added the ability to exchange funds through the country’s official payment interface – UPI. Moreover, Facebook-owned WhatsApp is also expected to soon add a range of business and UPI features. None of them aforementioned apps like Hike haven’t been able to crack the success code yet, hence it will be interesting to see what kind of approach Paytm is planning to take here. However, regardless of that, its current position in the market will certainly act allow it to accelerate its ambitions.
It’s also worth noting here that Neeraj Arora, WhatsApp’s global business head, is a member of Paytm’s board of directors which does create a rather convoluted situation. Therefore, it’s unclear how Paytm will be approaching the whole messaging paradigm.