OnePlus has recently collaborated with the French Art Designer, Jean-Charles de Castelbajac and has announced a new lineup called “Callection.” The new lineup consists of apparel and accessory like the Tote Bag. The products from the Callection can be purchased directly on the OnePlusStore.in and can also be redeemed against the referral points. The fashionable range of products apparently prescribes to Jean-Charles signature design and a typical color palette of Yellow, Red, and Blue along with the Black.
I would describe this collection by one word “Beau-tech”: beauty and technology. My wish was to introduce poetry, art, and fashion into the highest technology machine, the OnePlus 5, and create necessary designs for every day. India is the land of colors, and I have tried to imbibe the vibrant culture of the region in my hand-crafted designs in Callection”. Jean-Charles de Castelbajac
The Callection range offers a OnePlus T-shirt, a tote bag, and a baseball cap. The OnePlus Never Settle T-shirt is a funky designed T-shirt that’s available at Rs 1,999 in both black and white colors. OnePlus is also offering another T-Shirt that it likes to refer to as Callection T-Shirt. This is a limited edition T-Shirt that’s treated to a colorful hand-drawn design by Castelbajac and is available at Rs 1,999.
The OnePlus JCC Tote Bag is churned out of a colorful white cloth with bright graphics, and this one is priced at Rs 1599. In the meanwhile, the Baseball cap with a embroidered Never Settle logo is priced at Rs 2,499. OnePlus branded accessories have been around for quite some time, and I have personally developed a liking for their OnePlus Gear Bundle. Jean-Charles is an industry-leading designer, and this collaboration signals the exclusivity of the products. The whole activity builds upon OnePlus’ increasing foray into a Lifestyle brand rather than a generic technology brand.