Darlings, it seems phone people have made the discovery of India. Yes, they were selling phones here for years but suddenly everyone is making phones for India. Micromax is naming a phone series after Bharat, and Xiaomi has even launched a Desh ka Smartphone. All right, sweethearts. That was just me being itchy and sarcy after a rather long break. But then, I do not honestly get how companies can get on their high horses and claim a phone is
for the country it is being sold in – of course, it would be! If you are selling it in India, so it has GOT to be for India, right? Would you sell it in Bharat or India, if it was meant for Timbuktoo? I ask you!
But more seriously, lovelies, what an amazing achievement for that amazing company with that amazingly handsome India head. I am talking about Xiaomi, of course. Three years ago, not too many people knew how to pronounce it (many people still call it Ecks-Ya-Oh-Me), and today it is the leading smartphone brand in the country. And is releasing Desh ka Smartphone. Should that be Videsh ka smartphone though, considering that it DID come from a Chinese company, darlings? And honestly, I really believe that if you want to give money to your fans, well, GIVE MONEY TO YOUR FANS. What’s this we reduced the price and the amount reduced adds up to so many crores? Arre, increase the price, darlings, but GIVE US THE MONEY. By that analysis, every time a price is reduced, the company is giving us money? No, it is not. I checked my bank balance, sweeties.
Right, greed phase suppressed. Back to the matter of Bharat or India. There was a time not too long ago, when, believe it or not, darlings, there were actually a number of Indian brands that were making like difficult for Samsung. There were Micromax, Karbonn, Intex, Xolo, Lava and a few others. Yes, we know (nudge, wink) that some of them were rebranding Chinese phones and selling them, but well, they were Indian brands after all. Whatever happened to them? They were all so confident that the Chinese companies could not succeed in India and well, look at them now.
I mean, it is just so ironical what is happening. The Make in India initiative has been launched and in phones, it seems mostly Chinese and Korean companies are following it and getting the best results. Indian brands might have been making in India for longer, but they are not making any market share. I must ask the website’s team to do a story on what they got wrong, so badly wrong, that now a Chinese company is claiming to make phones for India. Nothing too wrong with that really, except that it is so, well, odd, isn’t it?
If you ask me, what Indian brands got very terribly wrong was in totally underestimating the Chinese. I still remember how so many of them made fun of the flash sales models of Xiaomi and OnePlus and the Oppo and Vivo ad campaigns. Some said online only will never work in India and others said that the Chinese could never make a dent in the “faithful” offline market. Well, darlings, you can ask Nokia how faithful the offline market can be, you know. It is all actually a bit depressing. Not because I mind Xiaomi doing well – no, no, bless them for making such good phones at such low prices and I wish them all success. It is just that more competition is always good, isn’t it? It was SUCH fun when that YU brand was there, taking on Xiaomi, and Xolo was doing tie-ups with NVIDIA.
And now? A Chinese company is making Desh ka Smartphone, and an Indian company is making Bharat smartphone. Sitting back with popcorn to see how that turns out and which one succeeds. If both crash, would it be called Desh/Bharat Bandh? Miaow for now, darlings.