The ongoing battle between Google and Amazon over the online streaming space seems to be far from over. Yes, last week around we did report how Amazon is planning to reintroduce the Google Chromecast lineup on its stores after discontinuing the same for two years. Amazon is apparently gearing up to match its steps with Google with a YouTube rivaling video service.
Amazon has now included the Firefox browser on all of its Fire TV devices. Firefox was in news recently after it claimed to have launched the fastest browser (here is our review.) A small detail in the blog also said that the Firefox can be used to launch popular video websites on Fire TV and Fire TV Stick. Check out the exact excerpt “Once installed, you can launch popular video websites, like YouTube, load any website address, and search the web for videos to play full screen on the Amazon Fire TV and Fire TV Stick.”
What this means is that you will finally be able to watch YouTube even after the latter was banned in a rather petty feud. Google had recently announced that it will be withdrawing support for the YouTube app on the Amazon Fire TV and cited some technical difficulties. Apparently, Amazon has been blocking viewers with Chromecast from accessing their Amazon Prime Video service. The worst part, however, is that YouTube is now not accessible on Echo Show since Google has blocked the service.
If it’s any consolation, Google and Amazon are in midst of talks with regards to resolve the situations. Perhaps the talks will set the things in motion and benefit both the Amazon and the Google streaming services, users.
Personally speaking, the most important takeaway from this entire episode is the rise of a third alternative. The inclusion of Firefox will help in many ways for the Fire TV users and they will also be able to stream YouTube content. Let’s hope that Amazon Prime adds support for Chromecast and until then you can always cast the Prime Video content via a Chrome web browser!