Apple iPhones have continued to be one of the most sought-after Christmas gifts when it comes to smartphones. The data from Flurry Analytics show that Apple has once again dominated the holiday season with the highest share of device activations. The process of device activation is done only when a new device is purchased and hence is a pretty accurate pointer. As per the statistics, iPhones and the iPads constituted for 44% of the devices activated between the time period of December 19 to December 25, 2017.
The Flurry analytics is currently being used by more than 1M mobile apps and apparently has an insight into more than 2.1 billion devices globally. Samsung hit the second spot with 26% of device activation as opposed to Apple’s 44%. Interestingly, Samsung still dominates the global market when it comes to total shipments. However, the Korean company seems to have fallen out of favor for this holiday season. Also noticeable is that Huawei closes in on a third spot followed by Xiaomi and Motorola in the fourth.
It’s also worth mentioning that Apple buyers had a lot of choices this year with the newly released iPhone 8, 8 Plus and the iPhone X. Apart from the new models, Apple has also been seeing a surge in older iPhone sales, especially in non-US markets. Thanks to the affordability of the older models iPhone 7 and the iPhone 6 sales also surged considerably. Apple relaunched its older iPhone 6 across many international markets (including India) this year, and perhaps this is one of the reasons why the older models have been witnessing a surge in its sales. The sales figures also reestablish that the cost is still the deciding factor for many users.
Smartphones with Large Display take a lead
Yet another interesting observation is that smartphones with larger displays seem to have taken over the ones with medium sized displays. In fact, the Phablet form-factor has been mostly preferred by the users. In the meanwhile, the full-size tablet sales have also stabilized and lost a considerable part of their market share to the phablets.