Apple may be looking to finally put an end to its decade-old notebook series — the MacBook Air. A new report suggests that the Cupertino giant is planning to introduce a new entry-level MacBook this year primarily to replace the Air series. The rumored product will feature a 13-inch screen and is expected officially launched sometime in the second half of 2018 which falls in line with the company’s annual developer conference, WWDC.
The report further adds that touch panel maker General Interface Solution (GIS) will continue to remain Apple’s LCM (LCD module) supplier. GIS will be ramping up production from 300,000 units to 600,000 units a month to accommodate the forecasted orders for the new MacBook and the other existing models. Apart from that, however, we don’t have any other specific details about the forthcoming launch.
In spite of the arrival of multiple new variants under the Pro series and the 12-inch MacBook lineup, sales for the MacBook Air have continued to flow at a steady pace thanks to its $999 starting price. Apple’s previous objective was to pitch the base variant of the new MacBook Pro as a potential MacBook Air upgrade. However, the lack of the good-ol ports and a $300 more expensive price tag probably plagued its progress.
Apple did announce incremental hardware upgrades for the MacBook Air last year in June by bumping the processor from 1.6GHz to 1.8. It still, though, features a non-Retina display and an outdated design. In addition to that, the 11-inch MacBook Air has been discontinued entirely. Especially in countries like India where the higher-end MacBooks start at exorbitant prices (all thanks to the import duties and taxes), the MacBook Air has consistently remained a popular choice among customers looking for a new computer around the Rs 60,000 (~$950) range.