The well-known French Television brand, Thomson (Technicolor SA) has made a comeback to the Indian market via the online-only route. Thomson is a 120-year-old brand and is a well-known name in the home appliances sphere. In India, Thomson has an exclusive licensing agreement with SPPL (Super Plastronics Pvt.Ltd.), the firm which also markets Kodak televisions in the country.
The company has launched a 43-inch UHD 4K, 40-inch Smart and 32-inch Smart TV in India. Thomson has partnered with Flipkart, and the TVs will be exclusively available on Flipkart starting from April 13th. Interestingly, the company seems to have taken the Xiaomi path and is offering the TVs via a flash sale that starts on April 13th at noon on Flipkart. Thomson had been one of the preferred brands when it came to CRT TV’s from 80’s to the early 90’s.
The Thomson 43-inch UHD 4K TV is priced at Rs 27,999. The company has used an LG IS panel with a dynamic contrast ration of 300000:1. The TV is optimized for viewing angles of up to 178-degrees. Powering the Thomson 43 UHD 4K is a CA53 dual-core 1.4GHz processor with Mali-T720 GPU and 1GB of RAM. The TV runs on age-old Android 4.4.4 and offers 8GB of inbuilt memory. Connectivity options include 2X USB, SD Card reader, headphone out, Coax, Ethernet port, WiFi 802.11 and Miracast support.
The Thomson 43 UHD 4K comes preloaded with YouTube, Twitter, Facebook, and Netflix. Furthermore, one can either sideload the apps or download it via the Aptoide for Android applications. Thomson has also launched a 32-inch (HD) Smart TV priced at Rs 13,490 and a 40-inch (HD) Smart TV priced at Rs 19,990.
Mr. Avneet Singh Marwah, CEO of SPPL, Indian Brand Licensee for Thomson was quoted as follows, “We are delighted to partner up with a leading and historic global brand like Thomson. It is SPPL’s endeavor and commitment to promote ‘Make in India’, generate employment and contribute to the Indian economy. With the launch, we aim to capture 6% – 7% of total TV market share and make Thomson, No. 1 Online smart TV brand in India. We have already planned to put one more manufacturing line of Led TV by next-quarter in order to offer Indian consumer products that are at par with global Standards, i.e., quality, innovation, and elegance at a competitive price. While technology and innovation remain the core of it, we have worked on many aspects of TV keeping in mind the Indian palate for aesthetics, color, and sound.”