Google has launched the Chrome 66 for all the platforms including Windows, Mac, Linux, Android, and iOS. The latest update comes with a new feature that blocks autoplay content by default and also offers various other security and developer-centric options. The Chrome 66 can be downloaded from the official site or you can simply head over and update your browser via the menu.
As we already know the Chrome developers are working towards improving the user experience. The previous iterations of Chrome Browser offered the ability to mute individual tabs. This time around the Chrome 66 will automatically block those pesky popup ads with sounds and other animations. The functionality was long pending and it has finally arrived on the Chrome 66. That being said, the autoplay content still plays but without the sound. I just wish that Chrome had offered a choice to block the autoplay ads completely.
It is also worth mentioning that the functionality is not consistent across all the websites. For instance, the Chrome 66 was unsuccessful in blocking the autoplay ads on YouTube and a couple of other sites as well. I would suggest using the mute website option since it would work in tandem with the autoplay content blocking functionality.
Google has also introduced the Media Engagement Index (MEI) for the Chrome. This functionality measures the volume of media consumption for every site that you visit. One can check the MEI for any site by heading over to chrome://media-engagement.