YouTube is the world’s largest video platform that introduced video streaming to the masses. Over the years, YouTube has been the cradle of many content creators and has carved a niche. The Google-owned company is now gearing up to launch the new YouTube Music service and YouTube Premium.
A couple of years ago, YouTube Red was launched. The YouTube Red offered premium content, music streaming and access to original programs without ads. With the new standalone music service in place, the YouTube Red will be rebranded to YouTube Premium. So essentially, this is what is happening, YouTube Red will now be split into YouTube Music and the YouTube Premium.
The YouTube Red subscription was priced at $10/month and now this is set to change. After launching the YouTube Music, the YouTube Premium users will be charged at $12/month while the YouTube Music subscribers will be charged $10/month. It is also quite likely that YouTube Music will replace the Google Play Music service in the future.
While you might think that a $2 increase in subscription price is not a big deal, think again. Not only do you have to pay $2 extra for the YouTube Premium but you will also need to shell out another $10 for the YouTube Music, and that climbs up to a $12 extra/month. It’s also worth noting that the YouTube Music will only remove ads from music videos and not the YouTube Originals.
On the brighter side, this should help YouTube better both the Music and the Original program catalogs. Until now the YouTube Red has mostly been a music streaming service. Perhaps this move will allow Google Executives to gauge the worth of its video streaming and music platform separately. In all likelihood, Google may also increase its investment for original programme offering. The company is set to announce the YouTube Music and the YouTube Premium next Tuesday.