Fujifilm has pushed a new entrant into the medium format mirrorless camera market in India with their GFX 50S featuring a 51.4MP sensor and a few lenses to go along with it from their new FUJINON GF lens lineup. Fujifilm claims the addition of a new Color Chrome Effect feature to reproduce accurate tones and deep colors in situations often said to be difficult for photography. The camera was, in fact, launched globally way back in September 2016. The GFX 50S is priced at Rs. 5,11,999 for just the body.
This comes as a move to expand Fujifilm’s operations and consumer reachability in India, which at the moment doesn’t seem too great compared to other household names when it comes to cameras. However, they aim to change this with the launch of their signature “X” series camera.
Some of the key highlights that the camera boasts about include a 43.8mm x 32.9mm, 51.4 MP CMOS sensor, which according to Fujifilm has an area approximately 1.7x that of a full frame sensor. Fujifilm claims to have optimized the sensor really well in order to achieve a high level of sharpness and better dynamic range compared to other cameras with full sized sensors and an equivalent number of pixels. The homegrown X-Processor Pro image processing engine allows for experiencing Fujifilm’s acclaimed Film Simulation color reproduction function. This function also supports video recording in Full HD 1080p resolution at 30fps. This allows users to enjoy high-quality video without the hassle of post-processing.
The camera is also relatively less hefty when compared to when compared to a medium format DSLR camera equipped with a similar sized sensor. Weighing at just about the 1.2 kg mark, Fujifilm claims a 40% reduction in weight when compared to a similar setup on a DSLR. This is a result of the usage of a lightweight but rigid Magnesium alloy.
The 3.2-inch LCD screen on the rear features a 2.36M dot touch panel. It also supports three directional tilting increasing the operability especially, while checking the focus.
In addition to all the aforementioned points, Fujifilm has developed an ultra-high resolution series of FUJINON GF lenses to go with the Premium camera body –
- The FUJINON GF23mmF4 R LM WR: This lens possesses a focal length equivalent to 18mm in the 35mm format and is mainly built keeping landscapes and architectural applications in mind. This is priced at Rs 2,04,999
- The FUJINON GF45mmF2.8 R WR: This is a versatile wide-angle lens with a focal length of 36mm and a maximum aperture of F2.8. Fujifilm suggests this is ideal for street and document photography. This is priced at Rs 1,33,999
- The FUJINON GF63mmF2.8 R WR: Featuring an angle of view of approximately 50mm in 35mm format equivalent, this lens adopts a small and lightweight form factor prioritizing portability and resolution performance. This is priced at Rs 1,19,999
- The FUJINON GF110mmF2 R LM WR: This is a medium telephoto lens catering to portraits with a focal length equivalent to 87mm and brightness of F2.0 in order to produce a good bokeh. This is priced at Rs 2,19,999
- The FUJINON GF120mmF4 R LM OIS WR macro: A 14 element lens that adopts a floating focus method in order to achieve silent and fast autofocus. Chromatic aberrations are also corrected using the ED lenses which leads to a high-quality image. This is priced at Rs 2,09,999
- The FUJINON GF250mmF4 R LM OIS WR: This is a telephoto lens that achieves approximately 198mm in 35mm format equivalent using Fujifilm’s proprietary optical design technology. It offers high resolving power for supporting further enhancement of image resolution in the future. The lens is said to have the ability to capture the atmosphere of any scene through a combination of high-resolution performance and rich bokeh effect. This is priced at Rs 3,53,999
- The FUJINON GF32-64mmF4 R LM WR: This 14 element lens uses each of the 3 types of lens elements, aspheric lens, ED lens and super ED lens, including the large aperture high precision aperture lens, achieving high image quality equivalent to single-focus lenses from wide angles up to standard focal distances. As a result, the lens demonstrates extremely high performance overall. This is priced at Rs 1,79,999
The launch of the GFX 50S in India seems like a good move by Fujifilm to try and get a strong hold over the premium camera segment in the Indian market, although they are a couple of years late in bringing this particular model. But will they be able to claim their spot in the ever competing market, only time will tell.