The star-studded IPL 2018 Final between Chennai Superkings and the Sunrisers Hyderabad proved to be a nail-biting event. The M.S Dhoni lead Chennai Superkings won their third IPL title. In midst of this, Hotstar managed to score a world record of its own.
The number of concurrent viewers on the Hotstar streaming service reached a peak of 10.7 million during the IPL 2018 final. Even by Indian context, this was indeed an unprecedented number of people watching the live stream online. Star India had secured the IPL’s streaming rights (digital rights) for the next five years by coughing up Rs 16,348 crores. Additionally, the company is also said to have spent plenty of resources to better their streaming services right before the onset of the IPL season.
Interestingly, Hotstar has not only scored a new world record but has also managed to break its own previous world record of 8.26 Million concurrent viewers during the IPL 2018 qualifiers. This time around, Hotstar has also broadcasted the matches in multiple regional languages including Telegu, Kannada, English, Bengali, and Tamil. Moreover, Hotstar has also added an immersive VR experience and Watch&Play services in order to cater to the Indian fans. Hotstar has also launched a sports only subscription priced at Rs 299/Year (roughly $4.5).
That apart, the fact remains that Cricket, or IPL to be more precise, has a huge following in India. For instance, the NBC managed to garner more than 2 Million viewers in the Super Bowl that were telecasted earlier this year. All said and done, even the Super Bowl’s concurrent users are mostly below the 2-Million barrier. On a related note, this also sheds some light on how the Jio disruption has panned out for India as over 80% of Hotstar live streaming happens on mobile phones.