When you’re a brand who launches at most two smartphones a year, it gets rather tough to be in the news throughout, that too for the right reasons, unless you’re OnePlus. So what’s the formula to keep the buzz going? Maybe a software update with some new features? Not quite enough. So if the software isn’t the way to go, then it’s gotta be the exterior, right? Of course! Swap the chassis for one with a shiny new paintjob, and bingo, you’ve RED-eemed yourself! That exactly seems to be the strategy of OnePlus, at least since the OnePlus 5, and it doesn’t seem any different this time either. So Let’s dive deeper into OnePlus’ tin of paint and unearth their strategy.
The glossy red OnePlus 6 looks stunning. It’s surely eye-catching and will grab a ton of attention if you do intend to risk using it naked or with the flimsy TPU case in the box, that is. While the front remains to be black for a seamless look, the glass back, which is still equally smudge-prone as the mirror black, as well as the metallic frame around the device is now bright red. So is it just about the new color? Let’s assess OnePlus’ strategy.
All of us like variety, right? And OnePlus seems to be doing a fairly good job at it, at least on the looks front. Well, only if we got all of ‘em at the time of launch! While OnePlus might impress you with a MARVEL-ous Avengers edition, or our editor’s favorite silk white edition, which we unboxed a while back, it doesn’t seem to provide these options just after the launch. While this might annoy a few early buyers who would love to get their hands on the color of their choice but had to settle for a mirror black due to time constraints, it’s a great way for OnePlus to stay in the news, heck, for as long as it wants to!
Now imagine this, right? You’re sitting in the OnePlus boardroom, and you’ve just figured that your sales figures are slightly dipping, what do you do? You obviously can’t release a new smartphone mid-cycle… or wait… wasn’t the 3T just that? Anyhow, leaving that for another day, what’s your best alternative? Get into the news, grab some screen time on YouTube, and how do you do that? Release the same smartphone, in a different color, send review units to influencers and create some hype on social media, job half done. The advantage here is twofold. One, consumers now get an extra color option to choose from, which is always a welcome move, and of course, since OnePlus doesn’t launch these new colors in their base variants, if you want a particular color, you might as well give in and get the higher storage variant even though you may not really need it. It’s a win-win situation for OnePlus either way.
Can’t really blame OnePlus, because ethically, there’s nothing really wrong with what they’re doing. Unlike a certain other brand which hyped a “revolutionary” smartphone design, and we all know the expectation versus reality meme, don’t we? Let us know if you’re getting the Red OnePlus 6, or wait, the 6T might be around the corner in a few months, right? Holding on for that? Let us know either way!