OnePlus is doubling down on its offline presence in India with three new Experience Stores. The Chinese phone maker first moved outside of the online space in January last year with a store in Bangalore. The new outlets are situated in Bangalore, Mumbai, and Kolkata and will be inaugurated on this month’s 28th.
Moreover, the company says it plans to open at least ten other stores in India in addition to an R&D center. To spread the word, OnePlus has also announced a handful of offers for registered customers attending the launch. The first hundred customers at the store will be eligible for a complimentary OnePlus 6 Marvel Avengers Iron Man Case and branded t-shirts. The rest will a chance to win one of the several other merchandises such as a OnePlus Back-to-School kit, OnePlus 5/5T accessories, and more.
OnePlus says its sales in India were responsible for one-third of the company’s revenue in 2017 and that since the opening of their store, its numbers have risen exponentially. “Compared with the OnePlus 5, OnePlus 6 volumes from the OnePlus Experience Store grew at a staggering rate of 91%. By increasing offline touchpoints with consumers through offline stores, service centers, and pop-ups, the company looks to improve customer experience by giving them a first-hand opportunity to use the device before purchase.”, added OnePlus further.
In the last few years, we’ve witnessed a series of previously online-exclusive brands rush to the offline market where most Indians still buy phones. One such is Xiaomi which has managed to outpace Samsung and climb to the top.
Commenting further on the extension, Vikas Agarwal, General Manager, OnePlus India, said, “With India becoming the second headquarters for OnePlus, we are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefers touch-and-feel stores for experience before purchase. However, we will continue to be a digital-first brand.”