Over to YU – Micromax’s New Brand Woos the Geeks with Cyanogen!

Over to YU – Micromax’s New Brand Woos the Geeks with Cyanogen!

“You know, 2014 will go down as the year in which Micromax got into Obama mode,” a friend of mine quipped as we talked into the hall for the launch of the company’s new brand, YU, and its first device. “Heavens! Why?” I asked. “Because this is the year, the company has gone about saying ‘yes, we can,” my friend […]

 
     
 
 

BlackBerry Classic: BlackBerry Falls Back to the Old Guard

BlackBerry Classic: BlackBerry Falls Back to the Old Guard

Almost two hundred years back, in the Battle of Waterloo, in spite of knowing that defeat is almost certain, Napoleon’s best soldiers, the ones that had served him the longest, the Imperial Guard, storm into the battlefield. Trying against all odds to turn the tide. Admiring their courage, an English general stopped his soldiers from firing at them and riding […]

     
 
 

Android Needs Killer Apps, Not Better Hardware

Android Needs Killer Apps, Not Better Hardware

“Our community demanded a newer, faster processor than the one we had originally planned. So we put a Qualcomm Snapdragon 801 processor in the OnePlus One,” a OnePlus spokesperson said on stage a few days ago, detailing the role the user community played in determining the hardware of the OnePlus One. A number of people in the audience applauded, but […]

 
     
 
 

First Impressions: Microsoft Lumia 535 – New Brand, Old Spirit!

First Impressions: Microsoft Lumia 535 – New Brand, Old Spirit!

The Lumia 535 is the first device in the Lumia range to come without the Nokia brandname. And honestly, that has been a bit of a burden for it. For, everyone expects something unusual and special, and ah, un-Nokia, from it. “The first Microsoft phone” many whispered at its launch, blissfully forgetting about the unfortunate Kin One and Two, launched […]

 
     
 
 

But Seriously, It’s Time to Show Micromax Some Respect

But Seriously, It’s Time to Show Micromax Some Respect

“In this business, it is volumes that count, not brand stature” – we wish we had a penny for every time we have heard those words (they would make such a massive difference to our revenue stream) from mobile industry experts. And indeed, at the end of the day, even the biggest brand would concede that all the brand equity […]

     
 
 

Smartphone Price Revolution? Not Yet, Not Just Yet

Smartphone Price Revolution? Not Yet, Not Just Yet

At the launch of the Xiaomi Redmi Note yesterday, Hugo Barra put up a slide that showed the price, specifications and performance comparisons of a number of devices, ranging from the Galaxy Note 3 to Xiaomi’s own Note. The idea was simple: to highlight how Xiaomi was offering more than the competition and yet managing to keep prices astonishingly low. […]

     
 
 

Honey, Did the Chinese Just Go from Copycats to Creative?

Honey, Did the Chinese Just Go from Copycats to Creative?

“You know, actually the Chinese brands are doing more innovation than the likes of Apple and Samsung…” It was a remark by one of my colleagues at the launch of the Lenovo Vibe X2. My first reaction, conditioned by habit, was almost one of dismissiveness. The Chinese were, after all, supposed to be many things, but not innovative. Nay, China […]

 
     
 
 

Review: iPhone 6: Bigger, Better… But Not the Best iPhone

Review: iPhone 6: Bigger, Better… But Not the Best iPhone

The arrival of a new iPhone has always had a touch of the ‘it was the best of times, it was the worst of times‘ about it, depending on which camp you belonged to. Every iPhone that has passed through the hallowed portals of Cupertino has attracted its share of praise by the faithful and flak by those of lesser […]

 
     
 
 

First Impressions: Lenovo Vibe X2: A Phone With Layers

First Impressions: Lenovo Vibe X2: A Phone With Layers

Lenovo seems to be determined to close out 2014 on a high. A few weeks ago, it had surprised us with the well-designed, powerful and amazingly priced Vibe Z2 Pro (read our review here). And today, it took the wraps off the Vibe X2, another device that is interesting, to say the very least. For those who know not, the […]