Asus Officially Unveils the ZenFone Zoom Smartphone With 3X Optical Zoom, 4GB of RAM

Asus Officially Unveils the ZenFone Zoom Smartphone With 3X Optical Zoom, 4GB of RAM

Asus had announced the┬áZenFone Zoom smartphone quite a while ago, at CES Las Vegas, in the beginning of this year, but only now has the company officially unveiled the handset. This is a pretty impressive smartphone and will most likely appeal to consumers looking to get a camera-centric device which doesn’t disappoint when it comes to the rest of its […]

     
 
 

Did Asus Need a Zen Festival?

Did Asus Need a Zen Festival?

First of all, we would like to get one thing straight – this is not us complaining about an event. How a company chooses to present products is entirely its choice, one we totally respect. Secondly, we have a soft corner for Asus – it was after all the first company that got a Windows Mobile Professional device for under […]

 
     
 
 

Asus ZenFone Max Carries 5000mAh Battery in a Crazy Slim 5.2mm Chassis

Asus ZenFone Max Carries 5000mAh Battery in a Crazy Slim 5.2mm Chassis

Asus announced a plethora of devices at the ZenFestival event in India today, including several new ZenFone 2 models. But one phone which caught our attention was the Asus ZenFone Max which is a battery oriented phone like Gionee’s Marathon series and Lenovo’s P series, albeit in a very thin form factor. The ZenFone Max packs a 5000mAh battery and […]

     
 
 

Asus Launches ZenFone Selfie, ZenFone 2 Laser and ZenFone 2 Deluxe in India

Asus Launches ZenFone Selfie, ZenFone 2 Laser and ZenFone 2 Deluxe in India

Asus seems relentless in flooding the Indian smartphone market with variations of ZenFone 2 models. Few months after releasing 4 different models of ZenFone 2, Asus is back with 4 more variants, albeit with better nomenclatures – ZenFone Selfie, ZenFone 2 Laser, ZenFone 2 Deluxe and ZenFone Max. All these phones were announced at a gala event in New Delhi, […]

     
 
 

Asus Tipped to be Interested in Buying HTC

Asus Tipped to be Interested in Buying HTC

HTC has been widely regarded as a ‘struggling’ company even from two years ago, and even now the company doesn’t seem to have found ‘its way’. As we were saying back in April, the company seems to be lost in the past, as it keeps pushing new devices that have a too familiar look. Now, a fresh report coming from […]

     
 
 

Review: Asus ZenFone 2 – The Rahul Dravid of Smartphones

Review: Asus ZenFone 2 – The Rahul Dravid of Smartphones

Asus had surprised us all very pleasantly with the ZenFone 5 last year. Priced below Rs 10,000, the device nevertheless was a brilliant performer, and outshone even the likes of the Moto G. It was an outstanding product, but was squarely aimed at the budget smartphone market segment. Well, its successor, the ZenFone 2 (we got the ZE551 ML, with […]

 
     
 
 

Asus ZenFone Selfie with 13MP Cameras on Front & Back Goes Official

Asus ZenFone Selfie with 13MP Cameras on Front & Back Goes Official

For some reason, every smartphone OEM in Asia finds it compelling enough to launch a phone model with ‘Selfie’ suffixed to the name. Asus, the Taiwanese company, is no different. At the annual COMPUTEX event in Taipei, Asus has announced the ZenFone Selfie smartphone with 13MP cameras on the rear and the front. Asus follows the cues from its Asian […]

     
 
 

ASUS ZenPower is a New 10050mAh Power Bank Priced at Rs. 1,499

ASUS ZenPower is a New 10050mAh Power Bank Priced at Rs. 1,499

These days, it’s pretty hard to find a smartphone that has a battery which will make you say ‘wow’. And the problem isn’t with smartphone makers only, as we too are culpable, since our handsets have to do so many things – render webpages fast, play games, take pictures and much more. That’s why some of us have to resort […]

     
 
 

April 23, Asus vs Xiaomi: Phone-y War Beckons

April 23, Asus vs Xiaomi: Phone-y War Beckons

It is not often that you get two rival companies launching phones on the same day. Which is why April 23 is going to be special. The day will get underway with Asus officially launching the ZenFone 2 at noon. Three hours later, it will be the turn of Xiaomi to occupy centrestage, as it launches a new device (some […]

     
 
 

First Impressions: Asus ZenFone 2: Bigger and Better than Before?

First Impressions: Asus ZenFone 2: Bigger and Better than Before?

It is the phone that currently is in pre-launch overdrive (we have had more hints dropped about it from the communications agencies than we have seen cryptic clues in a daily crossword). And well, you can understand the interest in the Asus Zenfone 2. The first Zenfone launched last year stunned people with the performance it delivered at a staggeringly […]