[Event-ually Speaking] Redmi 4A Launch: Missing the Style, Scoring on Substance

Image: Nimish Dubey | TechPP

“How will they do without Hugo (Barra)?” That was the thought in most people‚Äôs minds when they filed into the Lalit Hotel in Delhi to attend the launch of the Redmi 4A, the first device to be formally launched by Xiaomi in India after the departure of its high-profile global Vice-President Hugo Barra earlier this year. The concern was understandable, […]

     
 
 

[Event-ually Speaking] Moto G5 Plus Launch: As Simple as Saying “Hello, Moto”

Image: @mathursudhin | Twitter

There are gadget launches which are marked by elaborate presentations. Then there are those that are accompanied by much razzmatazz and/or celebrity involvement. There are even those where sometimes people make you wonder what on earth is being launched. And then there are those that cut to the chase straight away and are done and dusted before you know it. […]

 
     
 
 

[Event-ually Speaking] Redmi Note 4: With Precision, Yours Briefly, Xiaomi

[Event-ually Speaking] Redmi Note 4: With Precision, Yours Briefly, Xiaomi

“Is that it? Is it already over?” Those words by a young blogger summed up the launch of the Redmi Note 4 in India yesterday. His surprise (tinged with disappointment, we suspect) is understandable. After all, this was the successor of one of the most successful smartphones of 2016, the Redmi Note 3. And THAT phone had had a very […]

     
 
 

[Event-ually Speaking] LG V20 Launch: Hey Sublime, Meet Ridiculous!

[Event-ually Speaking] LG V20 Launch: Hey Sublime, Meet Ridiculous!

Napoleon Bonaparte had famously remarked that it was but a step from the sublime to the ridiculous. And it was a step that LG seemed perilously close to taking many times while launching its new flagship, the V20, in India yesterday. It was a pretty high-profile event. Literally. Twenty floors above ground level in the Sky Lounge at the Royal […]

     
 
 

[Event-ually Speaking] OnePlus 3T: The Product was the Hero…Nothing Else was!

[Event-ually Speaking] OnePlus 3T: The Product was the Hero…Nothing Else was!

There are events when you come away thinking of nothing but the product that was unveiled. And well, the launch of the OnePlus 3T in India was certainly one such. When the dust had settled on all that had happened, we came away with the product firmly imprinted in our senses. Mission accomplished, most marketing pundits would say. Well, to […]

     
 
 

[Event-ually Speaking] More about “John and Me”, Less about HTC

[Event-ually Speaking] More about “John and Me”, Less about HTC

Event-ually Speaking is TechPP’s regular take on tech events of significance, going beyond the Q&A sessions and the presentations. It is our attempt to look at what the event meant for different parties. Eventually. Pun intended. As the formal presentations ended at the launch of the HTC 10 Desire Pro in India yesterday, and media persons drifted off in different […]

     
 
 

[Event-ually Speaking] Eleven Things We Learned From Apple’s September 7 Event

[Event-ually Speaking] Eleven Things We Learned From Apple’s September 7 Event

Apple released a number of new products at its event yesterday. And while the products themselves were discussed and analysed threadbare, we felt that both the event and the products it showcased revealed a fair bit about the company’s approach. Here then are eleven things we think we learned from Apple’s September 7 event. Apple is not afraid to change…or […]