Over to YU – Micromax’s New Brand Woos the Geeks with Cyanogen!

Over to YU – Micromax’s New Brand Woos the Geeks with Cyanogen!

“You know, 2014 will go down as the year in which Micromax got into Obama mode,” a friend of mine quipped as we talked into the hall for the launch of the company’s new brand, YU, and its first device. “Heavens! Why?” I asked. “Because this is the year, the company has gone about saying ‘yes, we can,” my friend […]

 
     
 
 

Micromax Yureka with CyanogenMod Announced for Rs.8,999, Will be Amazon Exclusive

Micromax Yureka with CyanogenMod Announced for Rs.8,999, Will be Amazon Exclusive

The much awaited smartphone from YU is here. Named Yureka, this is the first ever smartphone from Micromax’s new subsidiary which is aimed towards youth and sold solely online. Micromax has priced Yureka at Rs.8,999 (~$147) and will sell the phone exclusively on Amazon.in. The phone comes with a 5.5-inch HD (720p) IPS display, and powered by an Octa-Core 64-bit […]

 
     
 
 

​​Micromax’s New Canvas Selfie Smartphone Packs a 13MP Front-facing Camera

​​Micromax’s New Canvas Selfie Smartphone Packs a 13MP Front-facing Camera

Micromax is one of the largest Indian domestic mobile handsets companies, which is mostly known for its operations in the feature phone and low cost smartphone segment of the market. The company has now launched Canvas Selfie, a selfie-focused smartphone with a 13-megapixel front-facing camera with LED flash, pretty much similar to the HTC Desire Eye. But while pricing hasn’t been yet […]

     
 
 

But Seriously, It’s Time to Show Micromax Some Respect

But Seriously, It’s Time to Show Micromax Some Respect

“In this business, it is volumes that count, not brand stature” – we wish we had a penny for every time we have heard those words (they would make such a massive difference to our revenue stream) from mobile industry experts. And indeed, at the end of the day, even the biggest brand would concede that all the brand equity […]

     
 
 

Triangular Mess: OnePlus One, Cyanogen and Micromax YU in India

Triangular Mess: OnePlus One, Cyanogen and Micromax YU in India

This is not something OnePlus expected or deserved right before their gala launch in India. Cyanogen, the company’s software partner has inked an ‘exclusive’ deal with Micromax’s new YU division which means that Cyanogen will not be supporting the CyanogenMod build of OnePlus One for its Indian users. In a detailed blog post, Carl Pei, the global face of OnePlus […]

     
 
 

Micromax Announces a New Online Brand ‘YU’ to Counter Xiaomi’s ‘MI'; Ties up with Cyanogen for OS

Micromax Announces a New Online Brand ‘YU’ to Counter Xiaomi’s ‘MI'; Ties up with Cyanogen for OS

Micromax, the Indian smartphone OEM has announced a new brand called YU, which will be online only and ‘direct to the consumer‘. This is clearly a strategy Micromax has adopted to counter the ever growing threat from Xiaomi, whose recent successes in Indian market has made company executives sit back and rethink strategies. Much like Xiaomi’s MI, Micromax YU will […]

     
 
 

First Look and Hands On: Micromax Canvas A1 – Can Look Different

First Look and Hands On: Micromax Canvas A1 – Can Look Different

“So, what is the difference between the three?” was a question that hovered in the air long after the dust had settled on Google’s Android One conference in Delhi. The reason for the query was simple: all three devices (the Karbonn Sparkle, the Spice Dream Uno, and the Micromax Canvas A1) had pretty much the same spec sheet, from processors […]

     
 
 

“I Have Never heard of Them!” What the Micromax CEO’s Go at Xiaomi Could Mean

“I Have Never heard of Them!”  What the Micromax CEO’s Go at Xiaomi Could Mean

“Thou shalt not name thy competitor at thine own event” is an unwritten principle of technology events. Yes, people do poke fun gently (and sometimes not so gently) at their opponents, but prefer to leave them unnamed, dropping mysterious hints instead about “some of our rivals” or “one of our worthy competitors,” or displaying excerpts of reports that show their […]

     
 
 

Samsung Stumbles in India and China as Micromax and Xiaomi Take Top Spot

Samsung Stumbles in India and China as Micromax and Xiaomi Take Top Spot

All is not well for Samsung these days. The Korean giant has slipped up in two of the fastest growing smartphone markets in the world. Micromax in India and Xiaomi in China have taken the top spots by pipping Samsung, who has had a golden run over the past few years with impressive sales of its Android based smartphones across […]

     
 
 

Micromax Canvas Win W121 Hands on & First Impressions

Micromax Canvas Win W121 Hands on & First Impressions    

Micromax became the first Indian OEM to launch a Windows Phone 8.1 handset a couple of days back. In fact, they launched two devices, with weird names, under the Canvas Win series. We went hands on with the bigger and better of the two, the Micromax Canvas Win W121, and below you can either read about our initial impressions and/or […]