Micromax Announces a New Online Brand ‘YU’ to Counter Xiaomi’s ‘MI'; Ties up with Cyanogen for OS

Micromax Announces a New Online Brand ‘YU’ to Counter Xiaomi’s ‘MI'; Ties up with Cyanogen for OS

Micromax, the Indian smartphone OEM has announced a new brand called YU, which will be online only and ‘direct to the consumer‘. This is clearly a strategy Micromax has adopted to counter the ever growing threat from Xiaomi, whose recent successes in Indian market has made company executives sit back and rethink strategies. Much like Xiaomi’s MI, Micromax YU will […]

     
 
 

First Look and Hands On: Micromax Canvas A1 – Can Look Different

First Look and Hands On: Micromax Canvas A1 – Can Look Different

“So, what is the difference between the three?” was a question that hovered in the air long after the dust had settled on Google’s Android One conference in Delhi. The reason for the query was simple: all three devices (the Karbonn Sparkle, the Spice Dream Uno, and the Micromax Canvas A1) had pretty much the same spec sheet, from processors […]

     
 
 

“I Have Never heard of Them!” What the Micromax CEO’s Go at Xiaomi Could Mean

“I Have Never heard of Them!”  What the Micromax CEO’s Go at Xiaomi Could Mean

“Thou shalt not name thy competitor at thine own event” is an unwritten principle of technology events. Yes, people do poke fun gently (and sometimes not so gently) at their opponents, but prefer to leave them unnamed, dropping mysterious hints instead about “some of our rivals” or “one of our worthy competitors,” or displaying excerpts of reports that show their […]

     
 
 

Samsung Stumbles in India and China as Micromax and Xiaomi Take Top Spot

Samsung Stumbles in India and China as Micromax and Xiaomi Take Top Spot

All is not well for Samsung these days. The Korean giant has slipped up in two of the fastest growing smartphone markets in the world. Micromax in India and Xiaomi in China have taken the top spots by pipping Samsung, who has had a golden run over the past few years with impressive sales of its Android based smartphones across […]

     
 
 

Micromax Canvas Win W121 Hands on & First Impressions

Micromax Canvas Win W121 Hands on & First Impressions    

Micromax became the first Indian OEM to launch a Windows Phone 8.1 handset a couple of days back. In fact, they launched two devices, with weird names, under the Canvas Win series. We went hands on with the bigger and better of the two, the Micromax Canvas Win W121, and below you can either read about our initial impressions and/or […]

     
 
 

Micromax Launches its First Windows Phone 8.1 Smartphones – Canvas Win W121 and Win W092

Micromax Launches its First Windows Phone 8.1 Smartphones – Canvas Win W121 and Win W092

As it was announced at the Build 2014 event, the number of Windows Phone 8 OEMs is going to increase, especially with companies building affordable devices. Micromax, India’s second largest handset maker, has just launched its first set of Windows Phone 8.1 devices, thus embracing another operating system after Android. So, let’s have a brief look at the tech specs of the […]

     
 
 

Micromax Canvas Knight Review: Micromax Turns on the Style

Micromax Canvas Knight Review: Micromax Turns on the Style

It might have emerged as one of the leading smartphone manufacturers in one of the world’s largest mobile phone markets, India, but Micromax has for long been bedeviled with being a player who “just imports cheap Chinese handsets and sells them at a low price.” It is a reputation that the company has been trying to shake off, with high-profile […]

 
     
 
 

Micromax Canvas MAd A94 Lets Users Make Money by Watching Ads

Micromax Canvas MAd A94 Lets Users Make Money by Watching Ads

We’ve just reported that the latest Lava flagship smartphone, the Iris Pro 30, had launched, and it’s now time to talk about another new handset coming from an Indian brand. As you already read from the title, this is a unusual device, which pays the owners to watch ads which will bring points and get money that get added to […]

     
 
 

Micromax Canvas Turbo: 5-inch 1080p Display, 1.5GHz Quad-core with 2GB RAM for Rs.19990

Micromax Canvas Turbo: 5-inch 1080p Display, 1.5GHz Quad-core with 2GB RAM for Rs.19990

Micromax’s latest flagship Android smartphone is here. The Canvas Turbo A250 is the company’s first Full HD (1080p) smartphone and has a lot of drool-worthy specs, while still managing to keep the price below the magical figure of Rs.20000 (~$325). But it’s not all perfect with the phone. There is one component which made our heads turn away. More on […]

     
 
 

Micromax Doodle 2 Review

Micromax Doodle 2 Review    

One look at the smartphone options available in India, especially Android-based ones, reveals how the phablet segment has grown. Samsung may have started it all with the original Galaxy Note, but a quick online search throws up a slew of phablet options across price bands that are now crowding shelves on both online and brick-and-mortar stores. To reiterate, our definition […]