Whatever Happened to Micromax?

Whatever Happened to Micromax?

We recently compiled our ‘Buying Guides’ under the Rs 10,000 (USD 150) and Rs 20,000 (USD 300) price brackets for the month of January and witnessed neck to neck competition in various categories. There were at least two contenders in each category which gave a very tough fight, with victory being decided by the slightest of edges. While there is […]

 
     
 
 

Walking the Line(age): The Demise of CyanogenMod

Walking the Line(age): The Demise of CyanogenMod

When I was new to the Android world, I did not know much about how smartphones worked and the various functions that can be performed using a smartphone. My first smartphone was the Samsung Galaxy Ace Plus. The gadget freak in me wanted to know what all a smartphone could do and more. However, being a smartphone that had a […]

 
     
 
 

Nuts, Guts… but Micromax is Going Back to Basics for Glory

Nuts, Guts… but Micromax is Going Back to Basics for Glory

It might have had a high-profile rebranding exercise earlier in the year, but recent times have seen Micromax fall back on its core strength – lots of value for not too much money. 2016 was the year that was supposed to see the arrival of a new Micromax, with a completely new brand image and all. Well, the company did […]

     
 
 

Lenovo Group Overtakes Micromax to Become No.2 Smartphone Player in India: IDC

Lenovo Group Overtakes Micromax to Become No.2 Smartphone Player in India: IDC

According to latest IDC report, Lenovo-Motorola is now the No.2 in the Indian market. The position was previously held by Micromax but this quarter, Lenovo-Motorola took the lead and pushed Micromax to the third place while Samsung is still ruling the roost with 23% of market share. Also, this is the first time Indian market has witnessed a major spike […]

     
 
 

Micromax Canvas 5 Lite with Leather Back Launched at Rs 6,499

Micromax Canvas 5 Lite with Leather Back Launched at Rs 6,499

Micromax has been quite active in the affordable Android smartphone segment and today the company unveiled Canvas 5 Lite. Launched at Rs 6,499 the device doesn’t seem to look cheap from any yardsticks and in fact the leather finish on the back panel looks elegant alongside the metal frame. The Canvas 5 Lite will be exclusively available on Snapdeal starting […]

     
 
 

Micromax Neo Windows 10 Laptop Launched in India at Rs 17,990, Features 14-inch HD Display and 4GB RAM

Micromax Neo Windows 10 Laptop Launched in India at Rs 17,990, Features 14-inch HD Display and 4GB RAM

Micromax has updated its laptop line-up with yet another budget offering the Micromax Neo PQC LPQ61407W. The Neo is priced at Rs 17,990 slightly lesser than the Micromax Ignite which more or less shares its innards with the Neo. The company has been churning in computing products that are extremely affordable and also equally portable. The Micromax Neo comes equipped […]

     
 
 

Micromax Canvas Smart LED TV Lineup Launched, Starts from Rs 19,999

Micromax Canvas Smart LED TV Lineup Launched, Starts from Rs 19,999

In a bid to further strengthen its foothold in the consumer electronics segment, Micromax has announced the Canvas Smart LED TV lineup. The new offering will be powered by a Smart OS and have access to the Google Playstore. The Canvas Smart Lineup consists of 32-inch, 40-inch, and 50-inch variants, priced at Rs 19,999, Rs 29,999 and Rs 42,999 respectively. […]

     
 
 

Micromax Announces new Ignite and Alpha Affordable Laptop Series

Micromax Announces new Ignite and Alpha Affordable Laptop Series

Micromax has been attempting to extend its roots to various gadget categories lately. Being amongst the Top 15 handset manufacturers, they are primarily known for their affordable smartphones. However, today the company has unveiled two new full-fledged laptop series – Micromax Ignite and Micromax Alpha. Despite the low price, both products sacrifice marginally on hardware which could be the key […]

     
 
 

Micromax Refreshes its Unite Lineup with Unite 4 and Unite 4 Pro

Micromax Refreshes its Unite Lineup with Unite 4 and Unite 4 Pro

Micromax has updated its Unite smartphone line up with Unite 4 and Unite 4 Pro priced at Rs 6,999 and Rs 7,499. While the Micromax Unite 4 will be available through online stores the Unite 4 Pro will remain exclusive to Snapdeal. Micromax was, in fact, one of the first manufacturers to take on the then Moto E 1st Gen […]

     
 
 

A new YU, a new Rahul Sharma too?

A new YU, a new Rahul Sharma too?

For most people, the defining moment of a tech product launch presentation is when the price of a product is revealed. But at the launch of the Yunicorn, the latest device from YU, Micromax’s sister brand, the moment came just a few minutes before the announcement of the price. Micromax co-founder Rahul Sharma, asked for a microphone for the Flipkart […]