A new YU, a new Rahul Sharma too?

A new YU, a new Rahul Sharma too?

For most people, the defining moment of a tech product launch presentation is when the price of a product is revealed. But at the launch of the Yunicorn, the latest device from YU, Micromax’s sister brand, the moment came just a few minutes before the announcement of the price. Micromax co-founder Rahul Sharma, asked for a microphone for the Flipkart […]

 
     
 
 

Micromax Bets Big on the Consumer Electronics Segment, Launches New Air Conditioners

Micromax Bets Big on the Consumer Electronics Segment, Launches New Air Conditioners

Micromax has been one of the leading brands when it comes to smartphones in India and the recently spun off Yu brand is also doing pretty good with its target customers. Apart from phones and tablets Micromax has also been ramping up their efforts on the consumer electronics front. After TV, LED displays and laptops Micromax has now officially forayed […]

     
 
 

Micromax Canvas Evok with 3GB RAM, Snapdragon 415 Launched at Rs 8,499

Micromax Canvas Evok with 3GB RAM, Snapdragon 415 Launched at Rs 8,499

Micromax has introduced the Canvas Evok primarily aimed at young smartphone users looking for a cheap, yet stylish option. There’s nothing peculiar about the device, it costs Rs 8,499 and comes with the majority of necessary specifications one expects from a 2016 budget smartphone. Specifications wise, the Canvas Evok flaunts a 5.5-inch HD display with a pixel density of 267ppi […]

     
 
 

Micromax Canvas 6 and Canvas 6 Pro Launched at Rs 13,999, Feature 5.5-inch FHD Display and Helio X10

Micromax Canvas 6 and Canvas 6 Pro Launched at Rs 13,999, Feature 5.5-inch FHD Display and Helio X10

Micromax seems to be having a field day after releasing a slew of products spread across Smartphones, tablets and LED TV’s. That being said the one that got out attention was the flagship Canvas 6 and Canvas 6 Pro. This time around just like all the other smartphone manufacturers Micromax has also decided to go for two variants of its […]

     
 
 

Micromax Maintains Second Position in India, but Fast Losing Ground

Micromax Maintains Second Position in India, but Fast Losing Ground

Guest Post by Sanjeev Kumar. Whenever one talks about the Indian smartphone market, especially the budget segment, the first brand that comes to the mind is Micromax. No matter wherever you go, you will spot every third person flaunting a Micromax smartphone. The Indian brand, which threatened the market leader Samsung in the year 2014, appeared to be losing its […]

     
 
 

India Steers Ahead of USA to Become the Second Largest Smartphone Market in the World

India Steers Ahead of USA to Become the Second Largest Smartphone Market in the World

It was only a matter of time and now it has finally happened, India has overtaken U.S to become the world’s second largest smartphone market. In spite of the global slowdown in the shipment numbers, India still managed to register an impressive YoY growth of 15 percent for the Q4 last year. The Counterpoint research outlined that nearly 40 percent […]

     
 
 

Micromax’s CEO Vineet Taneja Steps Down

Micromax’s CEO Vineet Taneja Steps Down

Vineet Taneja, CEO of Micromax Informatics has stepped down as the promoter of the country’s largest domestic mobile phone manufacturer. Taneja’s exit means that the four other promoters would own a cumulative of nearly 80% in Micromax. This move comes at a time the industry is struggling to keep its growth positive and is trying out new verticals. Vineet Taneja […]

     
 
 

Micromax Canvas Fantabulet : a Monstrous 6.98-inch Screened Phablet Priced at Rs 7499 ($112)

Micromax Canvas Fantabulet : a Monstrous 6.98-inch Screened Phablet Priced at Rs 7499 ($112)

After launching the YU Yutopia which came with a tagline of the most powerful phone, Micromax has launched the biggest smartphone ever. The Canvas Fantabulet features a 6.98-inch display (Micromax is trying really hard to ensure it’s not 7-inch) and it aims at making a place for itself in the rather crowded phablet market in India. The mammoth 6.98-inch display […]