Lenovo Group Overtakes Micromax to Become No.2 Smartphone Player in India: IDC

Lenovo Group Overtakes Micromax to Become No.2 Smartphone Player in India: IDC

According to latest IDC report, Lenovo-Motorola is now the No.2 in the Indian market. The position was previously held by Micromax but this quarter, Lenovo-Motorola took the lead and pushed Micromax to the third place while Samsung is still ruling the roost with 23% of market share. Also, this is the first time Indian market has witnessed a major spike […]

     
 
 

Micromax Canvas 5 Lite with Leather Back Launched at Rs 6,499

Micromax Canvas 5 Lite with Leather Back Launched at Rs 6,499

Micromax has been quite active in the affordable Android smartphone segment and today the company unveiled Canvas 5 Lite. Launched at Rs 6,499 the device doesn’t seem to look cheap from any yardsticks and in fact the leather finish on the back panel looks elegant alongside the metal frame. The Canvas 5 Lite will be exclusively available on Snapdeal starting […]

     
 
 

Micromax Neo Windows 10 Laptop Launched in India at Rs 17,990, Features 14-inch HD Display and 4GB RAM

Micromax Neo Windows 10 Laptop Launched in India at Rs 17,990, Features 14-inch HD Display and 4GB RAM

Micromax has updated its laptop line-up with yet another budget offering the Micromax Neo PQC LPQ61407W. The Neo is priced at Rs 17,990 slightly lesser than the Micromax Ignite which more or less shares its innards with the Neo. The company has been churning in computing products that are extremely affordable and also equally portable. The Micromax Neo comes equipped […]

     
 
 

Micromax Canvas Smart LED TV Lineup Launched, Starts from Rs 19,999

Micromax Canvas Smart LED TV Lineup Launched, Starts from Rs 19,999

In a bid to further strengthen its foothold in the consumer electronics segment, Micromax has announced the Canvas Smart LED TV lineup. The new offering will be powered by a Smart OS and have access to the Google Playstore. The Canvas Smart Lineup consists of 32-inch, 40-inch, and 50-inch variants, priced at Rs 19,999, Rs 29,999 and Rs 42,999 respectively. […]

     
 
 

Micromax Announces new Ignite and Alpha Affordable Laptop Series

Micromax Announces new Ignite and Alpha Affordable Laptop Series

Micromax has been attempting to extend its roots to various gadget categories lately. Being amongst the Top 15 handset manufacturers, they are primarily known for their affordable smartphones. However, today the company has unveiled two new full-fledged laptop series – Micromax Ignite and Micromax Alpha. Despite the low price, both products sacrifice marginally on hardware which could be the key […]

     
 
 

Micromax Refreshes its Unite Lineup with Unite 4 and Unite 4 Pro

Micromax Refreshes its Unite Lineup with Unite 4 and Unite 4 Pro

Micromax has updated its Unite smartphone line up with Unite 4 and Unite 4 Pro priced at Rs 6,999 and Rs 7,499. While the Micromax Unite 4 will be available through online stores the Unite 4 Pro will remain exclusive to Snapdeal. Micromax was, in fact, one of the first manufacturers to take on the then Moto E 1st Gen […]

     
 
 

A new YU, a new Rahul Sharma too?

A new YU, a new Rahul Sharma too?

For most people, the defining moment of a tech product launch presentation is when the price of a product is revealed. But at the launch of the Yunicorn, the latest device from YU, Micromax’s sister brand, the moment came just a few minutes before the announcement of the price. Micromax co-founder Rahul Sharma, asked for a microphone for the Flipkart […]

 
     
 
 

Micromax Bets Big on the Consumer Electronics Segment, Launches New Air Conditioners

Micromax Bets Big on the Consumer Electronics Segment, Launches New Air Conditioners

Micromax has been one of the leading brands when it comes to smartphones in India and the recently spun off Yu brand is also doing pretty good with its target customers. Apart from phones and tablets Micromax has also been ramping up their efforts on the consumer electronics front. After TV, LED displays and laptops Micromax has now officially forayed […]

     
 
 

Micromax Canvas Evok with 3GB RAM, Snapdragon 415 Launched at Rs 8,499

Micromax Canvas Evok with 3GB RAM, Snapdragon 415 Launched at Rs 8,499

Micromax has introduced the Canvas Evok primarily aimed at young smartphone users looking for a cheap, yet stylish option. There’s nothing peculiar about the device, it costs Rs 8,499 and comes with the majority of necessary specifications one expects from a 2016 budget smartphone. Specifications wise, the Canvas Evok flaunts a 5.5-inch HD display with a pixel density of 267ppi […]