Micromax Maintains Second Position in India, but Fast Losing Ground

Micromax Maintains Second Position in India, but Fast Losing Ground

Guest Post by Sanjeev Kumar. Whenever one talks about the Indian smartphone market, especially the budget segment, the first brand that comes to the mind is Micromax. No matter wherever you go, you will spot every third person flaunting a Micromax smartphone. The Indian brand, which threatened the market leader Samsung in the year 2014, appeared to be losing its […]

     
 
 

India Steers Ahead of USA to Become the Second Largest Smartphone Market in the World

India Steers Ahead of USA to Become the Second Largest Smartphone Market in the World

It was only a matter of time and now it has finally happened, India has overtaken U.S to become the world’s second largest smartphone market. In spite of the global slowdown in the shipment numbers, India still managed to register an impressive YoY growth of 15 percent for the Q4 last year. The Counterpoint research outlined that nearly 40 percent […]

     
 
 

Micromax’s CEO Vineet Taneja Steps Down

Micromax’s CEO Vineet Taneja Steps Down

Vineet Taneja, CEO of Micromax Informatics has stepped down as the promoter of the country’s largest domestic mobile phone manufacturer. Taneja’s exit means that the four other promoters would own a cumulative of nearly 80% in Micromax. This move comes at a time the industry is struggling to keep its growth positive and is trying out new verticals. Vineet Taneja […]

     
 
 

Micromax Canvas Fantabulet : a Monstrous 6.98-inch Screened Phablet Priced at Rs 7499 ($112)

Micromax Canvas Fantabulet : a Monstrous 6.98-inch Screened Phablet Priced at Rs 7499 ($112)

After launching the YU Yutopia which came with a tagline of the most powerful phone, Micromax has launched the biggest smartphone ever. The Canvas Fantabulet features a 6.98-inch display (Micromax is trying really hard to ensure it’s not 7-inch) and it aims at making a place for itself in the rather crowded phablet market in India. The mammoth 6.98-inch display […]

     
 
 

Micromax Unveils Canvas Lapbook, a 11.6-inch Windows 10 Hybrid Priced at Rs 13,999

Micromax Unveils Canvas Lapbook, a 11.6-inch Windows 10 Hybrid Priced at Rs 13,999

Micromax has collaborated with Intel and Microsoft to launch the Canvas Lapbook which will mark their foray into the blooming laptop-tablet hybrid segment. The Canvas Lapbook aims at balancing the work and entertainment features in a bid to create a perfect mishmash between notebooks and laptops. The Canvas Lapbook runs on Intel Atom Processor clocked at 1.83GHz. The Lapbook features a […]

     
 
 

The Indian Summer of Vineet Taneja

The Indian Summer of Vineet Taneja

“Yes, you can now meet Vineet, but be ready with your questions. He is a very reserved person,” those were the words with which a Nokia executive briefed me as we went to meet Vineet Taneja. It was 2009 and Nokia had launched its first salvo at Apple with the N97. Vineet Taneja was the Director Marketing at Nokia, and […]

 
     
 
 

Micromax‬ Launches Canvas Nitro 4G with 5-inch HD Display, Octa-core Snapdragon 415, 13MP Camera for Rs. 10,999

Micromax‬ Launches Canvas Nitro 4G with 5-inch HD Display, Octa-core Snapdragon 415, 13MP Camera for Rs. 10,999

Micromax has released its newest smartphone for the Indian market, the Canvas Nitro 4G, which is yet another affordable handset which joins the fight in the mobile market. As it’s made clear by the name of the device, what Micromax is trying to achieve with the Nitro 4G is to bring faster network speeds at an affordable price of Rs. 10,999. The smartphone […]

     
 
 

Micromax Extends its Selfie Range with Canvas Selfie 2 and Canvas Selfie 3

Micromax Extends its Selfie Range with Canvas Selfie 2 and Canvas Selfie 3

Micromax has extended its Canvas Selfie lineup with two new entrants, the Canvas Selfie 2 and Canvas Selfie 3. As with most of the Micromax phones, the Canvas Selfie 2 is affordable at Rs 5,999 and it comes with a decent spec sheet. The Canvas Selfie 2 comes with 5-megapixel OV sensors on both the sides along with 4P lens. […]