You’ve already started seeing plethora of Microsoft & Windows 8 articles on the web (including yours truly) and it will only ramp up from now on, as October 26th is the scheduled launch of Windows 8 & Microsoft Surface. Microsoft has just aired their first Surface ad on US national television, and the mysterious tablet continues to be a mystery. Microsoft doesn’t bother to tell you what their tablet can do for you or how much it’d cost, except that it goes on sale on 26th of this month.
Here is the click-click ad.
As TNW points out, the first Microsoft Surface ad is full of weird stuff.
So what I’m getting from this is that whipping out a Surface tablet, which goes on sale on October 26th, induces visions of thug school girls, kungfu hip hop and old people kissing.
Not many companies get the art of advertising their products through the features. Samsung has often resorted to belittle the customers of Apple, and others like Motorola & Nokia have followed suit. For your reference, here is the first ever TV ad for Apple iPad.
And here is the first ever ad for Google Nexus 7.
See the difference? Both the ads tell people why exactly they should buy their tablet. On the other hand, Microsoft is happy to promote their magnetically aligned keyboard cover without telling anything about the tablet itself.
Not wise, Microsoft.
Update: And now, we have the second ad. Much better and to-the-point!