Daily App: Biologic – Social Networks as Human Cells (iOS)
Whatever our social networks are, they are certainly not static. Nay, mention Facebook or Twitter, and the mental pictures they more often than not conjure up are not those of peaceful outlets of calm but rather cauldrons of activity, bubbling over merrily, full of life. A far cry, in fact, from the relatively peaceful Web pages that represent them.
Well, if you do want a slightly more zesty and lively look at your Facebook and Twitter accounts, we suggest you try out Biologic. It is currently available only for the iPad, but we hear that an Android avatar is in the works and so too is one for Windows 8. In keeping with its extremely botanic-zoological name, the app gets really cellular with your social networks. You of course start off by giving it permission to access your networks – at the moment of writing, Twitter, Facebook and LinkedIn were supported. And then…sit back and watch your networks spring to life.
For, what Biologic does is convert your networks into human cell-like structures, which seem to be floating around in some kind of divine tech fluid (there are bubbling sounds, for good measure). Each cell contains the posts made by those you follow. Newer posts glow and the more comments and likes a post has received, the more it moves around. The app loads about 200 posts to start with, and every post you read (just tap on one to read it) gets dulled, so you can check what’s new or happening by the glow and movement of the different shapes within the cell. If you thought that looking through a microscope was exciting, wait until you see this.
Yes, we can hear the “utility” crowd screaming, “so what, it does nothing special in productive terms.” And yes (again), we agree that we don’t see it displacing our default Facebook, Twitter and LinkedIn clients on the iPad. But that said, we cannot deny that a day seldom passes without us checking Biologic just to see how our social networks appear. It is all about interface, and is definitely a much better way to present a social network than a dull URL or an app. Yes, we wish it worked faster (do NOT try using this on GPRS) and had features like opening links within the app itself, but still even in its current avatar, Biologic is an app that you need to download, just to marvel at the power of presentation.
And hey, it’s free. If you are on Facebook and Twitter, and have an iPad, you owe it to yourself to download it, just to get that “peering into a microscope” feeling.
For iOS: iTunes Link