In what is clearly an extremely (and pleasantly) surprising move, Microsoft has made its popular desktop operating system free for devices with smaller screens than 9-inches. In its ongoing annual developer conference, BUILD, Microsoft took to the stage to announce Windows Phone 8.1, Windows 8.1 Update 1 and MS Office for touch screen devices, but a free Windows was completely surprising!
It’s no surprise that Microsoft is struggling to sell its tablet devices in a world which is dominated by Android and iOS. Recently, the Office productivity suite which was an exclusive to Windows running tablets, was launched for iPad. Making the operating system available for free will definitely cut down the manufacturer’s cost and also bring down the cost of Windows powered tablet.
Why did Microsoft make Windows free?
Windows-powered tablets are on a weird spot right now. On one hand, it competes with cheaply available Android tablets, and on another it has to tackle with Chromebook, which again is super cheap from the price standpoint. The company is aware of it. It recently slashed down Windows 8.1’s licensing fees by 70%. Moreover, the company also made Windows Phone OS licensing free for many Indian mobile partners including Karbonn Mobiles, Lava, Xolo and Micromax. Making the OS free for smaller screen devices will definitely help the OS boost its sale.
Windows for Internet of Things.
Microsoft is reportedly planning to bring Windows to several internet of things devices, including robots, talking bears and coffee mugs. its naming convention does hint at a connection between the two. Only time will tell how the Redmond giant is planning to approach and pan out these things.