Meizu is the latest Chinese OEM eyeing the fastest growing smartphone market in the world. The core team of Meizu is here in India trying to setup the initial base before kicking off the operations in the country. We reported last month about Meizu’s confirmation of entering the Indian market, but we now have more details about their strategy for the highly competitive Indian smartphone market.
Tim Zhong and his team of five people are here in Bangalore, India, looking for retail, distribution and marketing partners. We got to meet them in person and got to understand some of their plans for the India launch.
Online and Offline Play
It’s fascinating to see what companies are choosing to sell phones in India. OEMs like Motorola, Xiaomi, Honor and OnePlus are looking at the vastly growing e-commerce segment in India to sell their smartphones, while someone like Gionee is keeping it offline exclusive. Meizu though, is trying to play safe and follow the likes of Lenovo, Asus and Samsung to have both online and offline presence.
Speaking to us, Angela Jin, part of Meizu India’s communications team, said that the company doesn’t want to restrict the smartphone sales to any one channel.
E-commerce is growing rapidly in India, but at the same time, most of the smartphone sales still happen offline. We want to sell our phones on both online and offline. Hence, we are looking for partners in both these channels.
No exclusive deals planned
The likes of Lenovo, Asus and Samsung who sell their phones both online and offline, have some of their smartphones launch exclusively with an online partner like Flipkart, Snapdeal, eBay etc. Tim Zhong insists that Meizu isn’t planning any exclusive deals as of now.
We don’t want to start with an exclusive deal either online or offline. I’m not ruling that out in the future, but to begin with, we are not looking for exclusive deals.
Hoping to launch the Meizu M1 Note by next month
The company has been posting a lot of teasers pertaining to the Meizu M1 Note on its official Facebook page in India. So it was not a surprise when Meizu clarified that this phone will be the first one to hit the Indian shores. We got to play around with the Indian retail units of Meizu M1 Note (more on that in a separate post) and must say it looks like a decent mid-range smartphone.
Tim Zhong says that his team is currently looking to hire some talent in India and expects to close some partnership deals soon. If everything goes fine, we can expect the M1 Note to launch by the end of May 2015 in India. The company wasn’t ready to divulge additional details, but said we can expect the pricing to be around Rs.13,000. The M1 Note is sold at RMB 999 in China.