Micromax, India’s largest smartphone maker seems to have set its eyes on the US markets and in all probability will be making a foray starting next year. This move by Micromax is expected to swell its market share to a greater level thus enabling it to tackle Samsung globally. If Micromax is able to build up a success story in the US market, it can very well be the brand to look out for next year.
While I personally felt that their was a dearth of low cost affordable Android handsets in the US market a couple of years ago, ironically the things didn’t change when Huawei and ZTE entered the US markets. In fact, Xiaomi seems to be treading cautiously and is deliberating the move to enter the US market fearing being sued up for lack of patents (the same reason why Xiaomi is preparing a warchest of patents and gearing up its R&D).
The Information also revealed that Micromax was considering introducing the YU brand in the US but the company’s co-founders unanimously decided not to do so, regardless of the fact that YU devices are selling like hot cakes in India, thanks to the Cyanogen and the tenth largest smartphone vendor in Q1 this year. A major chunk of the sales is in the Asia-Pacific, Eastern European, Middle East and the North African regions.