Nikon was in the spotlight after it unveiled the new 4K DSLR flagship camera, but along with it has also announced the KeyMission 360, an action camera that can shoot 360-degree video in 4K. This inadvertently marks Nikon’s foray into the action camera segment and a pretty strong competition to the GoPro.
Comparing with the GoPro Hero 4, the KeyMission 360 is a tad bit smaller and the shape is also a bit different. It comes with lenses on either side and is shockproof for up to 2 metres and waterproof up to 30 meters. At this juncture many of the details are still under the wraps including the pricing, availability and battery life, but Nikon seems to have included the electronic vibration reduction which is the key for any action camera.
Lately, we have been seeing a lot of new entrants in the action camera industry including Xiaomi and Poloroid Cube, but the GoPro has been the undisputed leader. Even Companies like Sony are expected to focus on the action cameras while the other manufacturers like TomTom are trying to infuse their GPS technology in order to add a whole new dimension to the product.
The Nikon KeyMission 360 however manages to stand out of the crowd since it is the only Action camera that is capable of shooting 360-degree 4K videos which would otherwise require a spherical camera rig. The problem here is that camera rigs have always been expensive since they are not aimed at the direct consumers instead they cater to the professionals and industries. This dearth of consumer grade 360-degree camera has left a void which is something that the KeyMission 360 will take advantage of, hopefully.
The bottom line is that the KeyMission 360 will allow consumers and aspiring professionals to shoot VR videos and considering the fact that YouTube and many others are focussing on the 360-Videos the KeyMission 360 scores high on the relevancy. Further it also light and easy to use than the other camera rigs thus making it a near perfect consumer grade 360-Degree action camera.