Nokia, a company that gave us our first dose of cellular experience along with the much famous Symbian Operating system is all set to mark its comeback in to the market. The company has now acquired Withings a French consumer electronics brand that boasts of fitness devices. The company would be further merged into Nokia’s advanced technologies division.
Withings product line includes Activite smartwatch, E-ink fitness tracker and Bluetooth thermometer all of which are expected to strengthen Nokia’s ecosystem. The French company also manufactures smart scale, air quality monitor and also wireless Blood Pressure Monitor. On a related note Microsoft had bought Nokia’s Phone business in a deal worth $7.2-Million two years ago but apparently that turned out to be a bad decision considering the very fact that Microsoft phones failed to take off as expected.
We have said consistently that digital health was an area of strategic interest to Nokia and we are now taking concrete action to tap the opportunity in this large and important market. With this acquisition Nokia is strengthening its position in the Internet of Things in a way that leverages the power of our trusted brand, fits with our company purpose of expanding the human possibilities of the connected world, and puts us at the heart of a very large addressable market where we can make a meaningful difference in people’s life
Nokia seems to be having some exciting stuff in the pipeline and the N1 Tablet just seems to be tip of an iceberg. Considering the fact that the Nokia brand still rings a bell in consumer’s mind and as a brand it is something that one would choose blindly, the company still has a fair share of a chance. This time around Nokia will also not be having to bear the brunt of Symbian a liability that eventually sabotaged their smartphone business earlier. The Withings deal is a tell-tale sign of how Nokia is gearing up with its ecosystem to gain an edge over its competitors. If Nokia succeeds in introducing an Android powered line up of smartphones and tablets we really don’t see a reason why consumers would not give the Finnish giant a second chance.