Huawei made a head start to this year by signing star footballer Lionel Messi as their global brand ambassador in a bid to improve their brand image in international markets, especially the west. Unfortunately, all’s not well with Messi, who has currently been sentenced a 21 months’ jail term by a Spanish court for an alleged tax evasion.
So in a sudden move, the Chinese brand has signed up Brooklyn Beckham, son of yet another ace footballer David Beckham as their global brand ambassador for a whooping sum of £100,000. Brooklyn at the age of 17, has tuned up to become a youth prodigy with thousands of social media fan following. While being the son of a celebrity couple like David and Victoria does help, but Brooklyn has started making a name for himself thanks to his recent modelling stints.
“Huawei went for Brooklyn because he’s young, well-presented and seen as a good role model for kids his age,” a family source close to the Beckhams told The Sun, “He’s got millions of social media followers and this is a good way to engage a load of youngsters.”
Huawei had apparently signed Messi for a huge sum of $6 million and its still not clear what happens to the deal with the star footballer. The officials from the Chinese brand hasn’t come out yet with an explanation of the same. So Messi being replaced isn’t official yet.
Recent trends have shown that electronics brands are preferring sportspersons over Hollywood or Bollywood actors for promoting their products. Incidentally, Huawei’s chief counterpart ZTE Nubia too has signed Cristiano Ronaldo as their global ambassador. Meanwhile, in India, OEMs like Lava and Motorola have recently tied up with celebrity cricketers Mahindra Singh Dhoni and Virat Kohli respectively for promoting their brands in India.