We have witnessed an inflow of Chinese OEM who have entered the Indian smartphone market in the last couple of years. This includes companies like OnePlus, Vivo, Oppo and Xiaomi. However, the Indian smartphone market is reckoned to become the second largest smartphone market and is hard to ignore. The latest entrant to the Indian market is a smartphone company called 10.or (pronounced Tenor). The debutant phone, simply named, the 10.or E will be launched exclusively on Amazon.in.
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The 10.or E will be made available in two variants; the 2GB RAM+16GB Storage will be priced at Rs 7,999 while the 3GB RAM+32GB storage variant will be priced a tad bit higher at Rs 8,999. The 10.or E comes equipped with a 5.5-inch FHD display which is a rarity in the sub 8K price segment. Powering the device will be an octa-core Snapdragon 430. Apart from the internal storage both the variants of the 10.or E will be offering a microSD card slot that can support up to 128GB.
The 10.or E will run on Android Nougat OS along with Google Assistant and a promise for security updates and a future update to Android Oreo. The devices offer dual SIM and will be available in Aim Gold and Beyond Black colors. Camera arrangements on the 10.or E include a 13-Megapixel primary sensor with PDAF and a 5-Megapixel secondary/selfie sensor with 12 shooting modes and beautify. The 10.or E also boasts of an LED flash on both front and back cameras.
The fingerprint sensor is placed at the back. The device offers 4G VoLTE capability along with the usual set of connectivity features. Backing the 10.or E is a 4000mAh battery. As per the company website they already have 30 service centers setup and the devices will be covered by a one-year standard manufacturers warranty.
There is very little detail available about this brand. The phone is manufactured by Huaqin Technology, but they don’t seem to have any Indian personnel, so Amazon India seems to be handling everything including import, sales, and service. There are rumors which suggest that 10.or is Amazon’s own brand, but the press release doesn’t mention any such thing. Stay tuned for more details in coming days.