OnePlus has been one of the showstoppers this year when it comes to the premium smartphone segment. Unlike its predecessor, the OnePlus 5 comfortably breached the Rs 30,000 price range, and apparently, it has still sold well. As per IDC’s Quarterly Mobile Phone Tracker for Q2 2017, the OnePlus has topped the premium smartphone brand chart with a market share of 57% in India.
The reckoning is for “premium” “online” smartphone category which in India is set from Rs 26,000 and above. What this also means is that more than half of the smartphones sold in 2017 Q2 were OnePlus 3T or the OnePlus 5. OnePlus is trailed by Apple at 37.8 percent followed by Samsung at 4 percent and others at one percent. Adding to this, Amazon has also reported that OnePlus has witnessed 3X spike in growth in the first week of sales as opposed to the last festive season. Apparently, the OnePlus 5 was also the best selling phone during the Amazon Prime day.
OnePlus has evolved as a brand in the last few years; they now seem to have the resource to maintain the supply chain with inventory unlike before. The removal of invite-only buying scheme has enabled prospective buyers to go and buy a OnePlus device off the shelf finally. Apart from that, the company had also introduced attractive financing options for the devices during the Amazon Great Indian Sale. Even Apple was selling their devices across both Flipkart and Amazon at a discounted price along with other finance options like “EMI Holiday.”
That being said, the above graphs and the statistics only concern the “Online Smartphone Market”, and it might be quite possible that Samsung and Apple have sold more devices via their offline retail chains. That set aside when it comes to Online Premium smartphone brand, OnePlus seems to be the clear winner in Q2 2017.