It’s no secret that smartphones have exceeded every other gadget’s significance in your life. Whether it’s paying for goods or superimposing digital dinosaurs in the real world, there’s pretty much nothing you cannot achieve on these pocketable slabs of screens. Naturally, people now spend more time than they ever used to on them. As much as 7 hours, according to a new report by Counterpoint.
A global survey conducted by the firm revealed half of the participants spent more than five hours per day on their smartphone. In addition to that, the statistics say one in every four users drain an astonishing seven hours of their day on these handhelds. The most prominent reason behind this is that phones have managed to reach regions where full-fledged computers never could. The report mentions emerging countries like Malaysia are primarily responsible for such high numbers.
Applications such as ‘Browsing the Internet’ and ‘Gaming’ lead the usage charts with more than sixty percent each. Surprisingly, watching videos and social networks are in the fifth and sixth spots. Then again, as I mentioned, a hefty amount of people in countries like India employ smartphone for satisfying every digital need and as you’d expect, surfing the Internet accounts for a substantial chunk of that.
Since the costs of smartphones have dramatically declined in the last few years, replacement cycles are decreasing as well. Customers, especially in developing markets, are switching to new phones more often than before. In India, the average is twenty months. The report also says ‘the rise of second life and refurbished smartphones’ has had a considerable impact on this trend as well.
Inevitably, the number of customers willing to pay premium prices has gone down as well. Only five percent of Indians prefer phones priced above $400. Apple is still, however, present in the top three most preferred brands for respondents’ next purchase globally.
Commenting on the source of data, Counterpoint states, “This is a primary consumer survey conducted by Counterpoint Technology Market Research through randomly selecting a sample of 3500 respondents from all continents to understand mobile user behaviors, usage patterns, preferences and factors influencing purchase decisions. The survey included respondents ages 15-45.”