Apple is now allowing developers to offer pre-orders for their upcoming apps on the App Store. The new feature offers pre-order for up to 90-days before the launch. In the meanwhile, the Apple App Store went under the knife a couple of months ago and the new app store aimed at offering a much more intuitive app collection. For instance, the app store now has a Life Hack section which publishes a story and also lists the relevant app alongside.
While most of us may not have enough incentives to pre-order a finance app or a fitness app the same is not true for games. The new pre-order feature can potentially be used by game developers to leverage on their popularity (or rather hype) and score some early downloads.
So this is how it works. Before the release, users will be able to view the product page along with the “pre-order” button. Thankfully, this works for both paid and free apps. Once the app is released, users will be notified about the app, and it will be downloaded automatically on their Apple device. Suppose the price during the launch is lower than the pre-order price, the app-store will charge you the lower price. I would say that this feature will go a long way in helping app developers monitor the interest in their product and perhaps tweak their marketing campaign accordingly.
Gaming titles like the upcoming Harry Potter: Wizards Unite which will be released in early 2018 is a perfect use case for the pre-order feature. On the other hand, Google is offering a similar preorder feature for quite some time, and I remember using it to order a movie from the Google Play. That apart, the pre-order notification for the app should start being displayed shortly. I personally feel that the app-store will also publicize such apps by displaying them prominently on the homepage.