As teased a few days back, Amazon India has today unveiled another 10.or (pronounced Tenor) branded smartphone. Simply called the “10.or D”, the handset features budget grade specifications for a starting price of Rs 4,999. In addition to that, “10.or D” is the first smartphone to be part of the company’s ‘Crafted for Amazon’ program. Like other 10.or phones, the “10.or D” is a result of the e-commerce juggernaut’s partnership with Longcheer for manufacturing and sale in India.
As far as specifications are concerned, the “10.or D” features a 5.2-inch HD display and is powered by Qualcomm’s Snapdragon 425 processor along with 2/3GB of RAM. The entry-level handset flaunts a rather straightforward candybar design. It runs on a massive 3500mAh battery and even offers a rear-mounted fingerprint scanner. Out of the box, “10.or D” comes with Android 7.1 Nougat and an update to Oreo is planned sometime in the future.
The camera arrangement includes a 13-megapixel sensor on the back and a 5-megapixel lens on the front. There are two storage variants to choose from — 2GB RAM, 16GB internal storage which costs Rs 4,999 and 3GB RAM plus 32GB internal storage that’s priced at Rs 5,999. Moreover, Amazon Prime customers will be entitled to an extra year of warranty. “10.or D” will be exclusively available on Amazon and the first sale is scheduled for next month’s 5th at 12 PM IST.
Looking at the specifications, it’s clear that the 10.or D is aimed to be a direct threat to Xiaomi’s recently launched Redmi 5A which, in a lot of ways, features the exact same set of specifications. However, the “10.or D” does offer a fingerprint scanner, a perk entirely absent on the Redmi 5A. It’s also Amazon’s attempt at tackling Flipkart’s very own Billion brand that, a few weeks ago, launched a homegrown smartphone.
Stay tuned for our review in coming days.