One of the key aspects which Xiaomi has continued to struggle within India is the growing demand. The company has been unable to retain a stock leading to several issues including third-party retailers selling their devices for a premium. Xiaomi today, however, has announced to accommodate the rush, it is importing “a significant amount of PCBAs” and increasing prices for two of its most popular recent products, the Redmi Note 5 Pro and Mi TV to account for the additional import costs.
The 4GB RAM and the 64GB storage variant of the Redmi Note 5 Pro will now cost a thousand bucks more at Rs 14,999. Stocks will be available starting from tomorrow, that is Tuesday, 01 May 2018, across nearly every platform including Mi.com, Mi Home stores, Flipkart and other offline stores. In addition to that, the company clarified the customers who pre-ordered the phone won’t have to pay the difference.
The Mi TV 55-inch, on the other hand, is now priced at Rs 44,999, a whopping Rs 5,000 increase. It too will be available for purchase from tomorrow across all the major channels such as Flipkart, the company’s own website, and more. Furthermore, Xiaomi said that its local factories will only be able to reach such production numbers by the end of the third quarter later this year. With this price hike, it’s hoping to clock in at least a million units of the Redmi Note 5 Pro.
Earlier this month, on a visit to India, Xiaomi’s CEO, Lei Jun on being asked on this issue, stated “We want to apologize to our users for the experience. We don’t consider the ‘out of stock’ label as a medal of honor. We are consistently trying to ease the supply-to-demand ratio, but the demand is really high for some of our products”. Mr. Jun specifically pointed out that Xiaomi is finding it tough to meet the demand of two of its latest products – the Redmi Note 5 Pro and Mi TV 4.