YouTube is arguably one of the most popular videos streaming formats. The content consumption on YouTube has skyrocketed in the recent years and this has in turn given birth to many YouTube celebrities. Earlier on Facebook was crowned as the most popular social media platform for the American teens. However, space is now crowded with other services like Instagram and Snapchat that have rose in popularity.
Interestingly 85% of the respondents say that they use Youtube most often while 72% say they use Instagram. Meanwhile, the Snapchat scored a respectable 69 percent share. Facebook seems to have slipped down the popularity ladder. As per the research, only 51 percent of the American teens said that they use Facebook. The 2015 report from Pew’s showed that 71 percent of the American teens used Facebook and this number seems to have slipped considerably in the recent unveiling.
The rise in the use of Instagram and Snapchat can be attributed to the rise in smartphone ownership. As of now 95-percent of the teens own s smartphone and 45-percent of them say they are online on a constant basis. It is also worth noting that the shares for Tumble and Reddit haven’t changed much in the past couple of years. This also means that the Social Media is no more centered around a single platform like Facebook.
When it comes to the usage frequency, YouTube and Snapchat are close. Some respondents said that they use Snapchat the most while the others sided with YouTube. The finding also focusses on yet another important aspect of the social media usage, the effect it has on teens life. While 31% of the teens described the effect as positive the 24% of the respondents said it affects negatively. Surprisingly a whopping 45% said that the effect is neither positive or negative. However its worth mentioning that YouTube and Reddit were not included in the Pew survey conducted between 2014-2015.