Xiaomi made headlines earlier this year when it dethroned Samsung from the pole position after years of reign. However, it seems like the Korean phone maker’s aggressive launches and marketing has paid off. As per a new report by analysis firm, CounterPoint Research, Samsung yet again leading India’s smartphone market by one percent followed by Xiaomi at the second place.
Samsung managed to rope in 29% of Indian buyers, while Xiaomi had a market share of 28% in the second quarter of this year. Chinese phone maker, Vivo retained its third position with 12% and its sibling, Oppo (including RealMe) stayed in the fourth place with the same 10% share it had in Q1. Honor and Huawei, lastly, finished fifth with 3%.
In addition, Reliance Jio continued to lead the feature phone market with a staggering 47%. The dumbphone industry, in general, witnessed a year-on-year total growth of 21%. On the contrary, the smartphone market sustained a double-digit surge as well at 18%. Even though Samsung led the charts, three of Xiaomi’s budget smartphones were in the top-five — the Redmi 5A, Redmi Note 5 Pro, and the Redmi Note 5. The former only had one in the list, the Galaxy J6.
Speaking on the shift, Karn Chauhan, Research Analyst stated, “Samsung has regained the leading position back after receding it to Xiaomi two quarters ago. The success of Samsung during the quarter can be attributed to its refreshed J series as it launched the most number of models as compared to any brand across multiple price points during the quarter. These new launches brought some of the most popular and sought-after features like dual camera, infinity display, and facial unlock across different price segments for Samsung for the first time ever. Additionally, the strong offline distribution and aggressive marketing campaign around its J series helped the brand to gain not only the market but also mindshare during the quarter. 2H 2018 is likely to be a close race between Samsung and Xiaomi especially during the important upcoming festive season.”