Fitbit today has introduced the third iteration of its popular activity tracker lineup, the Fitbit Charge. The new Charge 3, as the leaks suggested, comes with a flurry of new, much-needed features starting with a touchscreen for enabling smartwatch abilities, a swim-proof design, and a battery life that can last two more days on a single charge.
Aesthetic wise, though, the Fitbit Charge 3 remains largely the same. There are two primary changes — a monochrome touchscreen which has a layer of Gorilla Glass 3 and an “inductive button”, similar to the faux buttons found on the iPhone 8 and HTC U12+ that rely on haptic feedback. That alteration makes possible the Charge 3’s swim-proof exterior which is rated water resistant for up to 50 meters. The Fitbit Charge 3 also comes with an improved heart rate scanner in addition to a SpO2 (or oxygen saturation) sensor for evaluating blood oxygen levels.
However, the Fitbit Charge 3 is primarily about blending the best of fitness trackers and smartwatches. To achieve that, the company has added a host of software features found on Fitbit’s smartwatches such as the Versa. For starters, the clock on the home screen can be swiped for accessing a dashboard which shows all your activities, step counts, calories burned, and more. Moreover, the Fitbit Charge 3 can automatically detect runs and let you configure goals for specific attributes such as calories. Of course, like other smartwatches, the Charge 3 can also do smartwatch things like mirroring notifications, alarms, calls, calendar, canned replies on Android, you get the idea.
The Fitbit Charge 3 will be available in India sometime in November later this year across both offline and online channels including Reliance Digital, Croma, Flipkart, and Amazon. It’s priced at Rs 14,999 for the black (with graphite aluminum case) and blue-gray (with gold aluminum case) color variants. The cost of additional bands ranges from Rs 2,990 to Rs 4,490 depending on the material.
Commenting further on the launch, James Park, co-founder and CEO of Fitbit, said, “With Charge 3, we are building on the success of our best-selling Charge franchise and delivering the most innovative tracker on the market, offering an extremely slim, comfortable and premium design along with the advanced health and fitness features our users want. Charge 3 gives existing users a compelling reason to upgrade, while also allowing us to reach new users who want a more sleek, affordable wearable in a tracker form factor. Our commitment to consumer choice and ability to meet the demand of millions of users by offering a range of products, from trackers to smartwatches, enables us to continue to expand our share of the overall wearables market.”