You know, sweeties, I was sitting and watching Xiaomi launch the new Redmi 6 phones yesterday. Such amazing phones, dearies, even though that handsome, charming, dashing Manu Jain was not there to show them off. But you know, when the prices of those phones were announced, I was really really confused. One of the lovelies in the team had written in February this year about how Xiaomi had so many phones in the up-to-Rs 10,000 price segment. Well, after seeing the presentation today, put on my glasses, and decided to get even more specific and see which phones the company had to offer anyone who wanted to spend about Rs 10,000 on a smartphone.
What this old woman means by “about Rs 10,000” is a price band of Rs 9,000-11,000 (or Rs 8,999 – 10,999 in keeping with the “Bata” pricing style in India) – you know that zone when people who are basically going with close to Rs 10,000 to spend, but might spend “just a little more” for what they think is a better device, or even a “little lesser” for what seems a rather similar device to a more expensive one. I know it is statistically weird, but then just bear with an old woman’s eccentricity, darlings. There are so many times when I have seen my friends go with a certain budget to buy something, but end up buying something slightly cheaper because it seemed good enough and saved them money or something a bit more expensive because it seemed “worth it.” Yes, I know Nimish goes on about people who asked him about a Moto G and then bought a OnePlus, but I am talking of different people – those who actually know their budgets and value them enough to go slightly above or below them as the need arises.
So anyway to return to the topic, after seeing those prices, I decided to just look at how many Xiaomi phones I would have to choose from if I had a budget “around Rs 10,000.” And I went through that Xiaomi website (they would know their own prices best, won’t they, darlings). And these were the results I got:
- Redmi 6 Pro: Rs 10,999 ( 3GB/ 32 GB)
- Redmi 6: Rs 9,499( 3GB/ 64 GB)
- Redmi Y1: Rs 8,999 (3GB/ 32 GB)
- Redmi Y2: Rs 9,999 (3GB/ 32 GB)
- Redmi Y1: Rs 10,999 (4GB/ 64 GB)
- Redmi 5: Rs 8,999 ( 3 GB/ 32 GB)
- Redmi 5: Rs 10,999 (4 GB/ 64 GB)
- Redmi Note 5: Rs 9,999 (3GB/ 32 GB)
Now, as per the research done in the earlier article, Xiaomi in February had 10 phones below Rs 10,000 and 9 in the band of Rs 10,000-20,000. Well, after today’s announcement, darlings, they have as many as eight phones in the much narrower price band of Rs 8,999 – 10,999.
So if I want to buy a decent smartphone (we all do, sweeties, who would ever want to buy an indecent smartphone – by the way, do those exist? Just asking…) for about Rs 10,000, I would have – forget the competitors – eight models from Xiaomi itself. And they are all so different, you see? The Y2 and Y1 series are more about selfies, the Redmi 6 Pro is about dual cameras and notches and tall displays, the Note 5 is a tall display and a good battery and the Redmi 5 is a very good phone for those who cannot wait for the Redmi 6 or maybe just want a Qualcomm processor rather than a MediaTek one (such chip discrimination in some circles, dearies).
Is this confusing, dearies? Some would say it is. But you know something? I think it is also very clever. You see, all those geeks will say “how confusing, how confusing” but think of the consumer – he or she will say “so many options.” And from the same company also.
So suppose I am going to buy a Xiaomi phone for about Rs 10,000, and I do not like a particular model. Well, then I can try another. And another. And another. From the same company. You see in most other cases, if I do not like a particular phone, I will have to switch to another brand because hey, everyone does not keep so many phones in the same price range, right? I mean, that sounds foolish, right?
Actually, it is not. Because a person wanting to spend a certain sum of money now has multiple choices without having to switch brands. What’s more, the options are available in that price band in which most people want to buy phones – around Rs 10,000. Remember, some of Xiaomi’s bestsellers have been in that price zone. Those darlings at Mi – they are busy tying all of us wanting to get a mid-segment smartphone to their brand. Just one phone obviously won’t suit everyone. So they have put multiple choices out there.
Confusing? Perhaps, sweeties, but oh so clever too.