Wearable maker, Withings today is making its first announcement after co-founder Eric Carreel bought the company back from Nokia. As part of a brand overhaul, Withings is revamping nearly every one of its aspects including a new logo, a new website, a redesigned app and a new product in the form of the Steel HR Sport.
The Steel HR Sport, just like Withings’ last Steel HR, brings the best of the analog and digital world. It does by having the design and body of a regular watch with a few smart characteristics. For starters, there are two sub-dials, one for displaying your progress towards your daily step goal and a circular display that can show a variety of information such as steps, heart rate, notification count, and more.
Like previous Withings watches, the Steel HR Sport features all the bells and whistles like a heart rate monitor, sleep tracking, water-resistance of up to 50 meters, a smart alarm that wakes you up at the “optimal” time, multisport tracking for over 30 activities, and more. What sets the new Steel HR Spot apart is the added GPS module and a VO2 max indicator, both of which are firsts for the company.
The presence of GPS essentially allows users to map their runs or cycling sessions without a smartphone. The VO2 max indicator, on the other hand, is employed to evaluate your heart and muscles’ ability to turn oxygen into energy. In simple terms, the higher your VO2 max rating, the fitter the individual is. These features also take into account several personal details such as age, sex, what have you. It can last twenty-five days on a single charge and once it runs out of that, you can still continue to use it for twenty days in a low power, restricted mode.
The Withings Steel HR Sport will be only in the 40mm size and in two color options — black and white. It’s priced at $200 in the United States making it a direct competitor to Fitbit’s Versa smartwatch. Although the versatility of the Steel HR Spot might allow it to flourish among prospective buyers.