Just a couple of weeks after launching a lot of Echo based devices, Amazon has introduced the new Fire TV Stick 4K with Alexa integration. The new Fire TV Stick goes on sale in the US and Canada starting October 31st and other countries like India from November. The new Fire TV Stick 4K is priced at Rs 5,999 in India while it costs $50 in the US.
The new Fire TV Stick 4K is powered by an upgraded 1.7GHz quad-core processor with support for 4K content, Dolby Vision and HDR10+ for an improved picture quality. The earlier 4K version of Fire TV stick was deemed grossly underpowered as compared to competitors like Roku.
Speaking about the new Fire TV Stick 4K launch, Marc Whitten, Vice President, Amazon Fire TV said: “It is a complete 4K solution our customers are looking for, all within a compact stick form factor. The team invented an entirely new antenna technology and combined that with a powerful 802.11ac Wi-Fi to optimize for the best possible 4K UHD streaming experience, even in congested network environments.”
Interestingly, the new remote with Alexa integration is backward compatible, which means if you have an older Fire TV, you will be able to use the new remote and use Alexa on Fire TV. In the US, the new remote is priced at $30 and Rs 1,999 in India. Also, users with Echo devices will be able to control the Fire TV for their entertainment experience and launch apps using Alexa. The feature will become available on all existing Fire TV devices in India, via a software update, starting November 14. The remote combines Bluetooth with infrared to control both the Fire TV Stick as well as other home entertainment devices, including your TV and cable box.
Currently, getting high-quality 4K content is a challenge. Amazon is trying to address that by making available a lot of Prime original content in 4K. Amazon Fire TV’s user interface will also feature a dedicated row of 4K titles to make it easier for users to find these titles. Alternatively, the users can also find 4K content through Alexa commands.