Privacy has continued to remain an aspect where caller ID service, Truecaller has struggled since its inception. However, with the service now expanding to multiple new sectors, the Sweden-based company is exploring fresh ways to reassure users that their data is safe. And one of the steps it has taken to keep its most active market, India happy is to localize data.
Truecaller today announced that it now locally hosts all Indian users’ data. The migration is also not just limited to the app’s payments section, the localization of which is mandatory for all the companies as per RBI guidelines. In addition to fabricating a more secure environment, Truecaller says the move has allowed it to double the speed at which search results are delivered and improved the responsiveness of the overall service for Indian users.
Truecaller says it’s actively investing for the Indian market with half of its employees in Bangalore, Gurgaon, and Mumbai. The company has launched a flurry of new features and tools in just the past year including an iMessage-like instant messaging feature, the ability to pay bills, UPI-based peer-to-peer payments, and more.
Commenting further on the announcement, Nami Zarringhalam, Co-founder and Chief Strategy Officer at Truecaller stated, “This is one of the many steps we are taking to ensure a better quality of our core services across payments, messaging and Caller ID features that Truecaller offers. This also safeguards our user’s privacy and is our way of showing commitment towards our users and their data while being compliant with laws of the geographies we operate in. Truecaller has in the past years built a considerable user base in India with over 100 Million daily active users. To support all of the exciting developments we last year also acquired a company in India and now have half of our headcount in India.”