Vivo V15 Pro: Creating a Mid Range Premium Segment

A whole new class of phone

by: - Last updated on: February 26th, 2019

When it comes to smartphones the Rs 20,000-30,000 price segment is a slightly odd one. It is the one that generally falls between the mid-segment devices and the potentially high-end ones. Phones in this band generally have to contend with comparisons with devices from both segments, often losing to one on specs and to the other on price. Well, with the Vivo V15 Pro, we can herald the arrival of a new segment – that of the mid-range premium one!

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For, the Vivo V15 Pro does something that very few devices at its price point have been able to accomplish – deliver a premium experience at a price tag that is distinctly middle segment, making it the perfect choice for anyone who wants high-end design and features at a price that will neither endanger their bank account or their kidneys.

There is no way you can think the Vivo V15 Pro is anything but premium when you clap eyes on it. The first thing that will hit you is the 6.39-inch Super AMOLED display, with hardly any bezels around it, and no notches of any kind to spoil the view – this is an all display device, even the fingerprint sensor lies beneath it. Small wonder that Vivo calls it the Ultra FullView display. And the reason it has so much display and no notch is that handling the selfies and face unlock tasks is a pop up front camera that is lodged behind that gorgeous display and which pops up whenever needed, and indeed does so so quickly that you barely notice it. Turning the phone around makes its premium-premium-ness even more evident.

The V15 Pro comes with a glass back and a gorgeous gradient finish that makes light reflect in different shades off it. Look more closely and you will be able to spot fine lines moving across the display even as you move the device. Of course, this will be after you notice the very prominent camera unit on the back, housing not one or two, but three cameras. And all of this is in a frame that is a mere 8.2 mm thick and at 185 grams hits the seat spot between being too light and too heavy. The Vivo V15 Pro comes with both flash and gravitas, a rare combination.

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Equally rare is the blend of hardware that lies under that very classy hood. The 6.39-inch AMOLED display is a full HD+ one, making on par with many that cost much more. The phone is also one of the first in the country to come with a Qualcomm Snapdragon 675 processor, which is a step up from the tried and trusted Snapdragon 660, and is paired with 6 GB RAM and 128 GB of storage – this is a phone that is going to keep those PUBG and Asphalt sessions of yours going for a decent amount of time with no lags or Fram drops. A note about the storage – it is expandable using a microSD card – and the phone has a separate card tray for it too (no more messing with hybrid SIM card slots or SIM trays). Then there are those cameras – the main sensor on the back is a staggering 48 megapixel one, which is about the highest megapixel count you can get on a phone camera these days, accompanied by an 8.0-megapixel ultra wide sensor to grab more of those dazzling landscapes and a 5.0-megapixel depth sensor for better bokeh. That front facing pop-up camera packs in a massive 32 megapixels, ensuring that you get fantastic selfies. All the cameras come with a liberal helping of AI that identifies scenes and tweaks settings (in less time than a blink of an eye) to ensure that you get a great picture every time, and hey, if you think you can do better yourself, you can just go over to the manual settings. This device is a photographer’s dream, whether they like to point or shoot or play around with shooting options.

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Doing the job of keeping this powerhouse running is a 3700 mAh battery, which comes with support for Vivo’s Dual Engine Fast Charging, which means that you will not only have enough to get you through a day but will also be able to recharge and get back into phone action in a jiffy. All this with the latest software in town – Android 9.0, topped off with Vivo’s own innovative UI that serves up dozens of features and add ons that you will not find even in Android. This phone is premium not just in design and hardware, but also on the software side.

All of this comes at a price tag of Rs 28,990, a price that no other phone offering anything remotely similar can match – the amazing design, the AMOLED display with an in-display fingerprint scanner, that massive megapixel count on the rear with three cameras and last but not least, that bezel-slaying pop-up camera in front. There are premium segment phones, mid-segment ones, and lower priced ones. With the V15 Pro, we think Vivo just went and added a much-needed touch of premium to a segment that was associated largely with functionality, serving up a cocktail of form and function that is unmatched at the time of writing.

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