ByteDance’s Resso social music streaming service Launched in India

Resso aims to rock it like TikTok

by: - Last updated on: March 4th, 2020

Earlier this year, we learned that ByteDance Inc, TikTok’s parent company based out of Beijing, is now foraying into the music streaming market in India. Back then, the app was only made available in the beta stage and was being put to tests extensively in India and Indonesia. Today, the company officially unveiled the music streaming app, Resso, in India. Its developers tout Resso as the world’s first social music streaming app and suggest offering social sharing at the center of its user experience, making it the first in the music industry. Let’s dive in and have a detailed look at the app.

Resso

Resso is more of a combination of a music streaming service and social media, kind of like a social network for music. And this recipe allows it to offer a unique, first-time experience on a music platform. Basically, with features like social sharing and lyric sharing coming into the picture, users can enjoy a more engaging experience with their favorite music, and they can now use GIFs, images, and videos to express their feeling for a track. Moreover, with synchronized lyrics, they also get the option to select their favorite lyric quote in a sing and share it seamlessly across their social accounts. In a nutshell, you get three unique features on the app:

  • Vibes – allows user to express themselves by sharing their pictures, videos, or GIFs on a song, along with lyrics
  • Comments – allows users with similar tastes in music to interact and connect together
  • Lyric Quotes – allows users to share their favorite quote or lyric from a song and express themselves better

Besides social sharing, the app allows you to create your playlists and let the community discover and interact with it — in a way offering an engaging experience — on a music streaming platform. It comes with different genres, sub-genres to cater to people with different tastes in music. Furthermore, the genres are further divided into sub-genres like experimental, fusion, post-rock, indie rock, alternative, etc that are further divided into niches like bow pop, indie psych-pop, ambient, pop gaze, among others. Last, but certainly not the least, the app also allows artists to interact with their fans and listeners, which can then help them to serve their audience better.

Talking about its music catalog, Resso claims to have signed contracts with some of the major global and local labels including the likes of Sony Music Entertainment, Warner Music Group, Merlin and Beggars Group, T-Series, Saregama, Zee Music, YRF Music, Times Music, Tips, Venus, and Shemaroo. Besides, they also have a few regional labels like Speed Records, Anand Audio, Lahiri Music, Divo, and Muzik 247, onboard.

Download Resso | Resso Subscription Pricing

Resso is available for Free on both Android and iOS. Interested users can download the app for free and enjoy a vast catalog of music. Additionally, for those who need more advanced features, the app also offers a monthly premium subscription that provides features such as downloadable content, unlimited skips, and high-quality audio. The premium subscription costs Rs 99 on Android and Rs 119 on iOS.

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