Amazon Prime Launched in India with a Free 60-Day Trial
It took a while, but it’s here. Amazon Prime, the premium subscription service has finally come to India. Users can sign up for Amazon Prime right away, starting with the 60-day free trial. Post the trial, Amazon Prime would cost Rs 499 per year. If you fail to sign up for the trial now, it’d set you back by Rs 999 per year. That’s a neat marketing strategy by Amazon to give users more than one reason to sign up and experience the premium service right now.
Amazon Prime in India will include unlimited one-day and two-day delivery with no minimum order size and early access to some deals on Amazon as well as some Prime-members only deals. Unfortunately, Amazon Prime Video and Amazon Music aren’t available in India yet, like there are in other countries like the US. Amazon says they are coming to India, without saying when. But then, the company has reportedly set aside almost $300 million to create original video content for Prime Video, so it’s certainly in the pipeline.
Amazon Prime subscribers will also enjoy discounted Same-Day, Morning and Scheduled Delivery to pin-codes in Delhi, Mumbai, Bangalore and few more cities across India. Apart from that, there will be 30-minute early access to Lightning Deals, and member-only exclusives. The Prime day sale which happened earlier this month in the US was the largest ever single day business in the US for Amazon. So, we can expect something similar in India too, at least once a year.
In case you are not familiar with how Prime works, users will be getting free one-day and two-day deliveries on all items marked with “Prime” tag. Most of the items with “Fulfilled by Amazon” tag should be eligible for this. Right now, Amazon charges Rs. 40 for ‘standard delivery’ unless the order contains ‘fulfilled by Amazon’ products worth Rs. 499 or more. One-day and two-day delivery are charged Rs. 100 and Rs. 80 respectively.
The below table should give a better understanding.
Free for order above Rs. 499
|Same-day||Rs 150||Rs 50|
|Morning Delivery||Rs 150||Rs 50|
|Scheduled Delivery||Rs 150||Rs 50|
To be clear, Free Morning Delivery for Amazon Prime is available for Bangalore, Delhi, Mumbai, Faridabad, Noida, Ghaziabad, and Hyderabad right now, with more cities being added in the future.
The same-day delivery though is available in more cities. This includes Ahmedabad, Gurgaon, Bangalore, Kanchipuram, Chennai, Mumbai, Delhi, Navi Mumbai, Faridabad, Noida, Gandhi Nagar, Thane, Ghaziabad and Tiruvallur.