Amidst the race to become the best music streaming service in India and battling the likes of newly-launched service, Spotify, different players in the industry have started cutting down the prices for their service’s subscription. Days after JioSaavn and Gaana slashed down their subscription prices, Apple Music has also hopped on to the bandwagon and reduced its subscription prices. With the new pricing, the lowest subscription starts at Rs 49 per month for students, Rs 99 per month for individuals, and Rs 149 per month for a family plan.
The existing subscription plan pricing for Apple Music, until today, started at Rs 60 per month for students, Rs 120 per month for individuals, and Rs 190 per month for a family plan. When compared to other services like JioSaavn, Gaana, YouTube Music, and Spotify, the new Apple Music subscription lies close to that of JioSaavn, Gaana, and YouTube Music. For comparison, Spotify charges Rs 1189 for an annual subscription and Rs 129 for a monthly subscription. On the other hand, revised pricing for JioSaavn costs Rs 299 for an annual subscription and Rs 99 for a monthly subscription. Similarly, Gaana has also priced its subscription prices competitively and charges Rs 299 for an annual subscription and Rs 99 for a monthly subscription. In addition to that, Gaana also offers a quarterly subscription plan for Rs 199, which is missing on other services. Another big player, YouTube Music, which recently announced its services in the country, also offers a monthly subscription for Rs 99 per month, similar to JioSaavna and Gaana. However, unlike JioSaavn and Gaana, it does not offer an annual subscription plan.
With JioSaavn, Gaana, and now Apple Music cutting down the prices for its subscription plans, it would be interesting to see if Spotify takes any action. Mainly because with its ongoing case with Warner Music, the song library that it provides in the country is restricted, with a lot of the major titles missing from the library. And with a Rs 129 monthly and Rs 1189 annual subscription plan, it would be hard for the company to justify its high subscription price and attract new customers into using their services, where other players are offering a comparatively bigger library at a far less price.