Instant Brands makes its foray into India with Instant Pot Duo 60 – a multi use pressure cooker
Instant Brands, a popular American small appliances brand which has been an Amazon top-seller for years, has today made its way into the Indian market with the launch of a smart electric multi-use pressure cooker, the Instant Pot Duo 60 which has been customized for Indian kitchens. The company says the Duo 60 is a 7-in-1 programmable cooker that can replace seven of the prominent kitchen appliances with its multiple functions.
The Instant Pot Duo 60 has a 3-ply bottom stainless steel design that makes the inner pot durable and has no health concerns with its non-stick coatings. To monitor the pressure and temperature of the cooker and keep the heating intensity and time under check, the cooker comes with an embedded microprocessor that does all the heavy lifting.
As already mentioned, the Duo 60 us a 7-in-1 programmable cooker, which can perform multiple functions of a pressure cooker, slow cooker, rice cooker, steamer, sauté, yogurt maker and warmer. In a nutshell, it performs most of the functions that would otherwise require a dedicated appliance. Thus, allowing users the freedom to replace their dedicated appliance with a single cooker. Besides the ability to perform multiple functions, the cooker also comes with 13 built-in smart programs that claim to offer a better cooking experience, along with the ability to cook dishes like soups, rice, oatmeal, etc.
Commenting on the announcement, Landon Thalman, Director of International Sales, Instant Brands Inc. said, “As we look forward to sharing our products with the world, we couldn’t be more excited about launching Instant Pot in India, especially since we are doing it with Amazon India! We feel that Indian dishes come out perfectly when made in an Instant Pot. There are already so many great recipe books available and recipes being shared online that illustrate the wonderful results of preparing Indian cuisine in an Instant Pot. Instant Pot Duo 60 is by far the most popular Instant Pot, but we have added an Indian twist by adding pre-programmed buttons for Indian dishes like Dal and Idli.”
Instant Pot Duo 60: Pricing and Availability
The Instant Pot Duo 60 is priced at INR 7490 and will exclusively be available on Amazon India during the Great Indian Festival, until October 25, 11:59 pm and post that at a higher price.