7 Insightful Social Media Analytics Tools

by: - Last updated on: June 19th, 2013

Nowadays, all businesses have to direct their attention to social media, because this is the best way to get knowledge of the opinion of people that are around your company or brand. Even if it’s a big company, or a small one, the information obtained from social media can help to identify, predict and respond to costumer’s needs.

Luckily, there are lots of tools that can create different reports based on that information, which will offer a better view about the whole analysis. They can measure results and display them in different ways, helping you know if you are on the right track with your business or not. All in all, the social media analytics tools are essential in every business, so read the next article because we will present the best of them.

7 Best Social Media Analytics Tools

Social Media

By using social media analytics tools, people can verify the status of their businesses, because they are able to see from which social network their traffic came from, the effectiveness of their campaign and so forth. The applications are highly customizable, they can track all of your social websites, they can realize reports in real-time and allow responding on multiple social networks with much ease.



Spredfast is a social media management software (SMMS) which focuses on the most important areas from big enterprises. It’s a complete program that offers features in fields like: organization, social platforms, enterprise repository, analytics and reporting.

A very nice function is the daily engagement which is basically a centralized calendar where people from the enterprise can post day-to-day appointments through Spredfast. All of these actions are thought to maximize the efficiency of social programs and communications within the company.

Another important part of this program is represented by the analytics and reports that can be done through it. Practically, this is the place where all kind of analyzes can be found, because it integrates with Omniture and Google Analytics to measure and optimize efforts that were done.

All in all, this Spredfast is a complex SMMS program that for surely will help big companies understand what is needed to continue the good work. Also, it’s able to resolve any customer problems via social media networks and if you are interested in using this program, please contact the developers at: [email protected].



UberVU is one of the best social media analytics tool on market because it’s able to offer information in real-time. This program is used by big companies, such as The New York Times, Forbes, Mashable, and automatically analyses all social media data to show insights that can be exploited.

Its list of features is very long, but we will remember only some of them that are very important: drag-and-drop widgets, beautiful graphs/charts, track sentiment level, schedule responses and so on. Another nice feature is the Exclusive Smart Scheduler that automatically posts in your behalf when it considers that it’s the best time to do it.

Its main purpose is to search helpful information through different social media sites, from classic Facebook and Twitter, to Picasa, YouTube or Blogger. To do this, it scans conversations, comments and monitors every mention about your company or brand to offer real-time results. Note that the maximum mentions measured per day is set to ten thousand for the basic account.

In conclusion, it’s one of the best choices one can find and more, it has an awesome geo distribution data which can say from which city was the data collected. If you are interested, please take a note that its prices start from $499 monthly and that it can be purchased from here.

Sprout Social


Sprout Social is a powerful social media software that offers services in the management and engagement activity. Currently Sprout is collaborating with big companies like Yahoo, AMD, Pepsi or Nokia, and it’s a leading program that makes everything easier, because of the nice designed and user-friendly interface.

This application makes everything more efficient, such as monitoring and publishing on multiple social networks at the same time. Also, it creates a very good link between departments thanks to its collaboration feature that allows creating a common calendar and managing tasks.

The monitoring activity is one of the best, because it doesn’t just scan social streams, it actually combines everything in a big cluster: messages, alerts action from all your profiles, and extracts the important data. The time needed to analyze and get results is about fifteen minutes and you will obtain a report that is very rich in details.

In addition, developers have created an application for Android and iOS devices, to offer portability and a quicker method to react at different changes that may appear in the social life of your company. Prices start from $39 per user/month, for the standard account type, and come up to $99, for the premium one. Also, they can be tried for free for the first 30 days.



Viralheat is a sophisticated social media analytics tool which offers a bunch of different features. This is a program that can compare relevant words or mentions over the Internet and obtain important data that will help you to optimize your business.

At the present time it can measure and analyze data from the biggest and most used online social places (Google+, Facebook, Twitter, LinkedIn, etc.). The results can be seen on a pie chart or a graph that will show all the needed information like: traffic sources, activities and topics that are related to your business.

Publishing on online social networks has never been easier, because Viralheat permits to post on multiple accounts at the same time. It also offers an automatic URL shortening so that if you include a link address in your post, it will be shortened to limit the number of characters.

A good thing is that it can be tried for 14 days before purchasing it and that it’s also available for free for personal use. Another two account types can be bought, Premier ($99 monthly) and Enterprise (unspecified), and the differences between them consist in the number of social accounts permitted or different features added. In addition, it offers an iOS application that can be downloaded from iTunes.



Sysomos is an application designed for big companies that offers all features in a very sophisticated package. It helps companies to communicate between them, change the market and sell products; it essentially creates a link between your business and your customers.

This service has 4 important sections: Listen, Measure, Understand and Engage. Basically, it permits to identify important conversations that are happening on social networks (Twitter, LinkedIn and Facebook), blogs, forums and sites about your business. Moreover, this application offers results in real-time, so you won’t have to search manually and lose time.

Say that you just began to use this service and you want to see some data from the period that was before, so what can you do? A very nice function of this program is the one that permits to backtrack the last thirty days and grab some data for you. It’s using data from Google Analytics and it’s able to create with it a buzzgraph.

Having Coca-Cola and Google as customers makes this program a big contender for the best social media analytics tool. If you are interested in buying this application, please contact its administrators at the following e-mail address so that they will make an offer for you: [email protected].



HowSociable is an application used for managing companies’ brands with the help of the analysis of the social media that hops around your business. They consider social media as one of the most representative factors in the progress of businesses and that’s why, they offer services to regularly monitor and measure your brand’s value.

Under the hood, it’s a complex software, but it offers everything with a nice and easy interface that will help you understand better what’s happening with your company’s reputation. The social web is the future, websites like Facebook, YouTube and Twitter represent more than 20% of the activity on Internet, and it’s very important to know how people think and write about you.

Using this service is very simple, because it only shows basic stuff, such as first 360 pages where the brand of your company was mentioned, first 360 mentions and it measures the popularity of it on 36 social sites (Twitter, Facebook, YouTube, Foursquare, Amazon and so forth).

HowSociable has three different account types: Basic ($9/per 3 months), Plus ($19) and Max ($99/per Year), but it can be also used for free having fewer features. In addition, they offer a thirty days no questions asked refund for all account types, which, in my opinion, represents a big advantage against the others.

Google Analytics


Another option you should take a look at is Google Analytics, which is the core of many other social media analytics tools. It offers statistics and tools that can be easily used for search engines optimization (SEO) and many marketing purposes. Its main functions are monitoring traffic sources, sites, types of visitors, visits and the location from which the page is accessed.

It has some aces up its sleeve too, because it permits to monitor and measure all your marketing activities, which will help you to see if your campaign is worth your while. Basically, it uses five social channels and makes a report to see from where customers interacted with your business in the last thirty days.

On top of all of these, this program is for free and can be used by regular users. Also, it has a premium account type which adds 24/7 support from developers and other features, such as additional 50 custom variables or processing in maximum 4 hours, that will optimize even more the capabilities of your company.

If you are interested in the premium account, you should contact a specialist to create a pricing plan for you on this page.


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  1. Hey Alex – thanks so much for including uberVU in your post! I’d love to send you some updated screen shots (the ones you’re using here are from the previous version of our platform, and IMHO, it looks a lot better these days!) to round out your post, if you’re interested. Let me know where I can send them–I’ll get you a few to choose from.

    Elisabeth, Social Media Marketing & Community Manager at uberVU

  2. great list man the only think missing here is Sociota. as a user i can say that its among the best insight giving website.

  3. Hi,
    For me my personal favourite is Blog2Social. It is user friendly and has no server side installation to be done.So far i have faced no issues. Not only you have a single dashboard which will help you post across platforms but also it requires no cron job done. You just have to simply install and activate it.

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