Microsoft has just announced that SkyDrive, their cloud storage service will be renamed to OneDrive very soon. This follows the news of trademark infringement case filed by British Sky Broadcasting Group (BSkyB) last year over SkyDrive branding. Microsoft had initially hinted at fighting BSkyB’s claims over SkyDrive branding, but then decided to step back and rebrand their cloud offering. The Redmond giant has registered onedrive.com and has also posted a promotional video on YouTube announcing the upcoming change.
Microsoft is positioning the new OneDrive naming as the one place for documents, photos, and other content that is seamlessly connected across all the devices you use. SkyDrive and SkyDrive Pro will be rebranded to OneDrive and OneDrive for Business respectively.
In a blog post, General Manager, Consumer Apps & Services, Ryan Gavin admits that “Changing the name of a product as loved as SkyDrive wasn’t easy”. He says “We are excited about what is to come, and can’t wait to share more.” It’s not yet clear when exactly the name change exercise will complete, but with the registration of the new domain name, Microsoft has got the ball rolling. Below is the promotional video shared on YouTube.