At its ongoing Tech World event, Chinese technology conglomerate Lenovo launched Lenovo Cast, its first media casting device. The round-shaped device will allow users to beam content from smartphones and tablets to the big screen. It is priced at $49.

lenovo cast

The market for miniature content streaming dongle has been maturing with an increasing number of options. In addition to Google’s Chromecast, users now also have the option to buy alternatives like Teewee 2.  Lenovo’s Cast is a tad bit costlier than others, as Chromecast is priced at $35 while the Teewe 2 is priced around $37.

Much like Chromecast, the Lenovo Cast is very easy to use. Users are required to either plug in the device to an HDMI port available on their TV or any other big screen or place it anywhere near them, configure (link) the device with their computer or phone, and start beaming content from a DLNA-supported or Miracast-enabled tablet or smartphone. It works with all popular video players with DLNA support.

The Lenovo Cast offers better-streaming thanks to its dual frequency 2.4G (2.4000~2.4835 GHz) and 5G Wi-Fi (5.180-5.825 GHz) support, and ability to transfer content up to 20 metres. The company claims that signal can go through walls, which is rather handy. As for other specification, the Lenovo Cast supports up to 1080p Miracast Support, and has an impressively low 200 ms response time latency.

Today people want more from their devices – the freedom technology gives them to accomplish more. They want to share a variety of content from their smartphones and tablets such as online games with friends and family on a larger screen,” said Liu Jun, executive vice president and president, Mobile Business Group, Lenovo. “The new Lenovo Cast is our latest device created to enable such personalized experiences.

The Lenovo Cast will be available to purchase starting August. The company says that it will be launching the streaming dongle worldwide. It will cost you $49.

Disclosure: The editor of this blog was flown in by Lenovo to Beijing to cover the Lenovo TechWorld event.

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