Yahoo Disables Email Forwarding Services in an Alleged bid to Retain Users
The recent Yahoo debacle has taken a toll on its email users, most of them are completely moving away from the Yahoo services. Moving away obviously includes the part wherein you migrate the emails and other related data to the new services. Yahoo has allegedly disabled automatic email forwarding from the beginning of this month and this has been corroborated by several users.
This move seems to be fuelled by the fact that most of the users will migrate in the wake of recent hacking incidents and also the fact that 500 million user accounts were compromised in 2014. Last week, it came to light that Yahoo has covertly built a custom software program that aimed at searching all of its customer’s incoming emails and match it against specific information given by the U.S intelligence officials. All of this happened at a time when Yahoo was ready to be bought by Verizon Communications for $4.83 Billion, the deal, however, is yet to materialize. In all likelihood, Yahoo might completely lose out on the deal or might have to sell its assets at a much lower price. Rumour mills are already saying that Verizon has asked for a $1-Billion discount.
In a statement to CNET, Yahoo spokesperson was quoted as follows, “We’re working to get auto-forward back up and running as soon as possible because we know how useful it can be to the users” she further added that, “The feature was temporarily disabled as part of previously planned maintenance to improve its functionality between a user’s various accounts.” The Yahoo spokesperson also said that the users can expect a “multiple account management” feature which would allow them to link another email account to Yahoo account.
It’s easier said than done, the users still find this move to be a last ditch effort from Yahoo to retain its users and are skeptic about the timing. Trust once lost is very difficult to attain again especially when it comes to extremely private matters including emails. The bottom line is that Yahoo is wading in troubled waters and the only saving grace would be to not retain the users forcefully.